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Enterprise Solutions General Industry Insights

Digital Transformation in the Workplace

Like so many things, we’ve been reminded over the past year how critical digital innovation and automation is to a global economy.  We increasingly see its application even in the most unexpected industries, like food and beverage, to the more common ones — such as manufacturing, engineering, and logistics.  Whether you’re a shipping company using machine learning to streamline delivery fulfillment or a basketball team developing complex algorithms to evaluate players and prospects, digital transformation is becoming an essential element of change management and organizational success.  And, now, the human resources industry is no different — whether it’s recruiting, payroll and benefits, or employee training, automation has quickly become the norm.  The question is, how does a people-centered industry automate in a way that empowers employees rather than eliminates them?

First, automation and cloud capabilities allow for effective internal management, organizational development and remote work.  Regarding the latter, think Slack, Monday.com, Zoom, Microsoft Teams.  This alone is a significant boon for companies looking to improve their productivity.  In April 2021, Bloomberg shared a study that predicted work from home would represent 20% of all work days even after the pandemic, leading to a 5% increase in productivity across the US.  Platforms like Zoom and other teleconferencing solutions, allow companies to provide employees with personal convenience without compromising professional results. 

The phenomenon is now extending hosting entire events and conferences virtually, which greatly expands their potential reach and attendance of speakers, guests, and prospective partners. Conferences in this format need to be designed with an online – and likely global – audience in mind (a relatively complicated but manageable task, as laid out by the Wall Street Journal).  Utilizing these features in the workplace – both for corporate exposure and employee professional development – becomes invaluable and, ultimately, allows for greater interaction than before the pandemic.  

While some of the recent standout digital productivity solutions are ones that drive a modern, at times virtual, collaborative office, the workforce is now primed for benefiting from automation tools that solve (or streamline) the world’s most complex problems. At the highest level, cognitive automation solutions like IBM’s Watson, accept a wide variety of queries to help solve complex problems that traditional AI and machine learning solutions cannot.  So, whether we’re talking about mitigating crime or maximizing water recycling , automation and machine learning is working to aggregate data and information in ways that make the outcomes more effective.  This may seem like the first step toward a human-less workforce or society, but the reality is that automation is still supported by people…and employees. In fact, a 2018 report by KPMG estimated that just 5% of the workforce is actually automated. For the most part, a workplace integrating partial automation and machine learning technologies is augmenting the power of employees, not replacing them.

For an HR department, taking advantage of empowering technology is extremely useful if embraced early. The Academy to Innovate HR stresses that tools available today can already improve efficiency, create actionable insights, and greatly reduce errors, among other benefits. Combined, it makes the menial tasks that once took up so much of an HR department’s time not only easier, but more effective – therefore, freeing existing employees to focus on more important strategic decisions.   The Society for Human Resources Management states “The understanding and use of the power of automation may prove to be the dividing line between those who advance in the field and those who are marginalized and, eventually, automated out of their HR jobs.” 

Integrating automation and other digital solutions into the workplace, and especially in HR departments, can seem intimidating, but smart implementations of these and other available technologies will allow companies to build a happier, more productive, and more sustainable workforce. If used properly, these technologies can increase collaboration, amplify the power of current employees, decrease overall workload within existing teams, all without significantly adversely impacting the foundational operations of a business.  The upside?  Helping employees develop new skills, creating stronger teams and becoming an employer of choice.  

At Viveka, our mission is to help companies transform their workplace by making learning and development for all employees — from executives to entry level — more accessible and easier to manage.  Our automated tools and all-in-one platform help HR departments bring talent and technology together for corporate growth.  We never lose sight of people – our mission is to harness the power of our 20,000 coaches to positively impact the lives of employees and the overall success of a company.  
To learn more about our enterprise solution, V-Corp, visit our website or email us directly. 

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Enterprise Solutions Executive Coaches Industry Insights Using an Executive Coach

Mentor to Coach: The Leadership Journey in Emerging Environments

What begins as an interest to help and nurture often leads to a career of leading others towards excellence.  The differentiator?  A great leader.  While there is no perfect leader, the making of a great one includes basic skills and traits that are delicately balanced and perfected over time.  The journey usually starts as an expert, then progresses to mentorship and ultimately to coaching, where an individual client or team is guided to grow into the best version of themselves.  So, what are the fundamental qualities of each and where do you fit in?

  1. Expertise is the foundational part of the journey. The authority of an expert comes directly from their years of experience in their industry, but it also comes from a lifelong commitment to honing and improving their skills and knowledge. If this trait is properly developed, an expert can show their peers what excellence looks like in their industry and lead by example. With this comes the respect of clients and employees, and ultimately credibility of work and capabilities.  
  1. Mentorship builds on an expertise. While a mentor uses their skills to share their expertise, they are also building a longer-term relationship with individuals that is focused on the totality of professional or personal development. A mentor is there to support their mentee’s growth on a broader level, seeing them develop into a full-fledged professional capable of leading themselves. 
  1. Mentoring often flows directly into coaching, which involves specific skills to reach specific outcomes. A coaching curriculum is goal-oriented and the results are measurable.  A client or employee will generally look for guidance from someone who is certified and trained in their field, and offers skill sets that directly impact the outcome desired.  This often means helping clients develop into their own experts.   

Great leaders usually possess many of these characteristics and have the ability to positively influence their peers and clients in ways that allow them to excel beyond their existing abilities.  This is needed now more than ever as corporations transform, individual purpose and priorities change, and the world goes back to new ways of working. 

At Viveka, we support all three elements powered by technology that makes leadership effortless, productive and fun. Our platform provides coaching and training for individuals and enterprise to grow and adapt to emerging environments, such as the hybrid workplace.  

If you are an expert and ready to lead, join our global network of coaches.  If you’re a company looking for leaders to train your employees and executives, connect with us to learn more about how we can help.  

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Enterprise Solutions General Industry Insights

Economic Recovery and Getting Back to Work Post-COVID

We all know by now the effect COVID has had on the world economy, with immediate impacts that will be felt for years to come.  Governments, major corporations and especially small businesses significantly slowed operations, if not came to a complete pause. 

By CNN’s estimate, the United States economy was operating at just 57.3% of its February 2020 capacity on April 15th.  Just over a year later, we’re seeing  light at the end of the tunnel with economies getting back to full speed, thanks in large part to widespread vaccinations and also a returning sense of normalcy.  As of May 25, 2021, CNN reports that the American economy is operating at 91% of its capacity.  Unemployment claims in the U.S., which peaked at 23 million in May 2020, are down to 3.5 million and job postings are up a gargantuan 53% from pre-pandemic levels after being 30% below those levels one year ago. In a collaborative survey between Forbes and Zoom, organizations expected to make the following policy changes:

Expected Changes to HR Policies As A Result Of COVID-19

Along with these types of adjustments and with millions returning to either the same or new positions, come new and revitalized approaches to talent acquisition and employee management.  After experiencing significant unemployment or remote work for the first time, both employees and employers have seen that a traditional office is not necessary to be productive or successful.  Remote work options have also greatly increased the talent pool that companies can draw from, and allows for more flexible and productive engagement. According to another recent Forbes article, there are eight skills that will be the most valuable as companies adapt in 2021 and beyond: ambiguity, curiosity, openness, entrepreneurship with empathy, resilience, optimism with imagination, rapport, relationships, and action.

The next challenge is in supporting larger corporations to recoup losses and increase productivity as they re-integrate their employees into this increasingly remote infrastructure.   It also marks a great opportunity for everyone involved.  The U.S. economy has improved significantly in the past few months, and the global market could recover to the best level in decades.  Some jobs will continue to thrive and others will become obsolete, giving way to new skills and practices (think AI and machine learning).  

That’s where career, human resources and employee performance experts come into the picture.  Getting the most out of this impending macro-level recovery and opportunity will be critical for employees and employers, and coaches who can support this process will be invaluable.  This is also where V-Corp, Viveka’s all-in-one SaaS corporate learning and development solution is a game-changer.  The platform helps facilitate work-life balance, increase talent retention and employee performance by connecting staff to vetted coaching experts from around the world while also tailored to employers’ needs and HR budget.  (Check out our platform features, and then request a demo for early access discounts.)


If you’re a coach, and you haven’t joined our global network of mentors, coaches and speakers, become a member now for free or sign up for a preferred membership to get connected to corporate opportunities and other benefits.     

If you’re already a Viveka Preferred member and would like to be featured in one of our upcoming newsletters, tell us how you’re supporting companies in the new normal by emailing us at info@viveka.world.

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Industry Insights

The Future Of Work

The gig economy – composed of independent short-term, freelance or contract workers – has seen a steady rise in the United States over the last number of years followed by an abrupt acceleration due to the recent pandemic.

What first comes to mind is your local Uber driver or Deliveroo Riders, and then specialists like journalists, copywriters, and CPAs. But, recent data shows that a paradigm shift is happening all the way to the C-level where CEOs or on-demand CIOs are hired for periods of time to accomplish specific objectives.

The rise of gig workers is partly due to systemic economic shifts, as well as to the inherent benefits of this type of employment. There’s the empowerment of being your own boss and choosing work that matters to you. Moreover, people are drawn to the flexibility of the gig economy and how it allows them to achieve a greater work-life balance. It’s not only “employees” who benefit, but also employers. They get access to high-quality talent “on-demand” and as needed for specific tasks. This structure clearly reduces (at least in the short term) hiring costs and provides agility in meeting business and human resource needs.

Source: Edison Research

By all accounts, the gig economy is here to stay and workers across the spectrum will actively find new ways to adapt – or be forced to do it. Especially if someone is in a period of life or career transition, this working structure presents more opportunities than challenges as work would be more accessible and the hiring process less tedious. People across the spectrum may need new types of training to navigate this changing structure. As a result, we predict that the following coaching categories will continue to grow in demand:

– Executive Coaching
– Wellbeing Coaching
– Performance Coaching

Whether you’re just entering the workforce or at the C-level and find yourself needing to dive into the gig economy, Viveka can help. Connect with one of Viveka’s experts to find out how.

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Enterprise Solutions Executive Coaches Hybrid Workplace Wellbeing Workshops

Well-Being in the Workplace Quickly Becoming a Mandate

As a result of the last 18 months, employees and companies are changing how they view the workplace and what it means to them.  Work-from-home mandates spurred by the pandemic have forced even the most traditional companies to reconsider the role of an office, leadership, how to build teams and manage performance.  Like every unintended consequence, there are opportunities and challenges in making this brave new world work as good or even better than before.  

In our last webinar, Dr. Gena Yvette Davis, CEO of True Synergy, Inc, and Viveka coach, shared that 52% of U.S. workers want to at least have a hybrid workplace model, if not continue working from home outright. This is part of what she cites as “The Great Resignation,” a movement away from jobs that make employees unhappy to better and more flexible opportunities.  As workers look for autonomy over their time, actions and performance, flexibility may be added as compensation to keep talent on board.  Providing remote work as an option is now becoming a critical element of HR recruitment and retention efforts.  

Check out our conversation on the hybrid workplace with The Sukhi Project and Viveka Coaches.

However, while remote work may be more convenient for employees, it carries potential drawbacks for both companies and workers.  Rahul Kulkarni, CEO of The Sukhi Project, sees what is for some a “complete deterioration of work-life balance.” He cites a study from Oracle that finds 85% of time working remotely can lead to mental health issues: “Deadlines that are giving you stress, conversations that are not exactly delightful with your colleagues.” 

“That then goes to your partner five feet away from you, to your children, to your pets. Everything around you. As that boundary between your home life and your work life becomes thinner and thinner, employers are looking for the tools to re-imagine what work-life balance looks like in this modern era.”

Not surprisingly, workplace well-being has become the focus of this new work transformation, and it is still (maybe even more so) dependent on healthy relationships developed among coworkers and managers.   It also leads directly to increased retention and overall business growth. Kulkarni says that “As HR professionals know, employees who are friends with each other are four times more likely to be engaged, and much more likely to stay at their job. It is one of the biggest indicators of whether or not someone is going to leave: Whether or not they have their work buddy.”  A strong hybrid workplace that values employee well-being can enhance the benefits of working from home while also maintaining, or even improving, the productivity of a traditional office by instilling a sense of autonomy, trust, engagement and a new kind of leadership.  

New work-from-home models have disrupted many of the mainstays of a traditional work environment, but it has forced all of us to consider how we collaborate rather than just simply transact.  If done well and effectively, especially with the guidance of well-trained coaches and new technologies, it can really enhance overall workplace well-being and the productivity of employees.

For those looking to increase workplace well-being and leadership skills in the hybrid workplace, Viveka and The Sukhi Project offer customizable retreats and training programs designed to foster productivity, engagement, and retention through healthy workplaces. 

Click the image if you want to learn more about empowering employees and HR departments in the hybrid workplace.

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Enterprise Solutions Executive Coaches

Why become an executive coach? Here are 8 stellar reasons

“When people are looking for directions, they’re looking for coaches.”

Lisa Nichols, Transformational Coach

Behind every successful leader, there is a force that propels them ahead. 9 out of 10 times, it is an executive coach operating behind the scenes. 

An executive coach is someone who specializes in training and developing business leaders. They are ruthlessly result-oriented and make people see what they can ‘become’ rather than what they ‘are’ today. As a coach, you share your success and failure with executives to help them steer tricky situations in their professional lives. 

Professionals choose ‘coaching’ as an alternate career for multiple reasons, but the standout reason remains the incredible sense of purpose it gives them. It is an opportunity to sculpt a successful leader to the finest detail.

On that note, here are stellar eight reasons why senior professionals dig the career of an executive coach: 

Reason #1 – The only qualification needed: Experience

Are you a college dropout but still successful professionally in your life? Then you can be an excellent coach! No one is going to judge you based on your education. 

Experience is the de facto qualification needed to become an executive coach. Extracting a solution to a problem from your own rich experiences is what coaching is all about. 

You really don’t need specializations, licenses, or even certificates to become a coach as companies hire purely based on your reputation, testimonials, and past results.

Reason #2 –  You get to pick a model that works for you

Part-time… Full-time… Freelance… Choose a working model that works best for you. 

All that you need is a passion, a fervor to share your knowledge in your free time.

You can start as a part-time coach, spend a couple of hours daily coaching executives in parallel with your full-time work. 

As you gain traction and more experience, you can switch to a full-time mode.

Reason #3 – Work from anywhere on this planet

Remote coaching is the fad today. With most of the world cocooned inside their homes, the need for remote coaches is booming. 

Imagine sitting in your living room in Sydney training an executive in New York – That’s the future!

Reason #4 – Grow along with your mentees

Through coaching, you not only unlock somebody’s potential but also maximize your own performance. Coaching is as much ‘teaching’ as ‘learning’. 

It helps expand your expertise by accumulating stories from different executives on what worked for them and what didn’t. You can use this knowledge in your existing workplace or share this knowledge with other mentees to help them not make the same mistakes.

Reason #5 – It grows your network exponentially

Most leaders have a common trait: they invest their time building a mammoth network of people belonging to different professions, industries, and countries. 

By coaching such leaders, you get access to their entire network. You can expand your wings and find more opportunities by tapping into executives who were never under your radar before. 

Reason #6 – It is a highly respected profession

Like teachers, coaches are highly respected; you can walk into any room with your head held high. After all, you offer solutions by clearing obstacles in someone’s path and help them grow. This is highly respect-worthy. 

Also, your knowledge and experience, which were unknown to people previously, are highly valued now.

Reason #7 – The money is good too

The financial fruits of being a coach are also attractive. The best part is there is no investment as you don’t have to set up an office or hire staff. 

The earnings of an executive coach are also on the higher side. A study by Harvard Business Review shows that, on average, executive coaches earn $500 an hour. And ZipRecruiter, the popular employment marketplace says that the national average salary of an executive coach in the US is $135,042.

Reason #8 – Sky’s the limit

There is no retirement in a coach’s career. In fact, you will earn more as you age, because you have more experiences to share. Also, you have multiple options to grow; You can start your own consultancy or even partner with a professional development marketplace like Viveka. 

Viveka enables transformational learning to thousands of executive coaches across the world and amplifies their growth. To know more about how we can change your life as a coach, 

contact us now.

Categories
Executive Coaches

A five-step formula on how to get more executive coaching clients

Often wrongly used interchangeably with career and leadership coaching, executive coaching can trace its origins as far back as the 1980’s. It is defined as a client-driven partnership between a coach and senior leaders or managers within an organization (a director, member of the C-suite, president, or vice-president). It’s a creative and thought-provoking process that motivates them to boost their personal and professional potential

Meanwhile, a career coach assists employees looking to make a career transition reach informed decisions on the development and trajectory of their career as well as furnish alternative tools (like job searches and interviewing, online profiling, resume writing) to enable attaining the set goal.

On the other hand, a leadership coach guides individuals seeking to build and develop leadership skills. Irrespective of the type of coach, however, the first and most prominent part of their role is that of an ally who believes that the client has unlimited potential to achieve the objectives they have set for themselves.

Executive coaches are employed today by business owners, executives, and professionals to either manage interpersonal relationships or improve overall business performance. Their services include assisting their clients understanding of their current competencies. They also work at identifying and clarifying current goals and the suitable actions to attain them. Most importantly they focus on providing a structured and trustworthy support environment for their client.

As a result of the scope of its function, today, several companies either deploy executive coaching services regularly or incorporate it into their development and productivity programs.

Like every other coach, executive coaches do not solve the clients’ problems, but clarify and crystalize the objective, helping the client find their solution and commit to the action that will push them to the target and beyond.

The International Coach Federation reports over 10,000 executive coaches in the United States alone. It’s an industry that continues to grow.

The next step, after attaining your first client, is building your portfolio with more executive coaching clients. How to go about it? Research has demonstrated several steps to approach this, and below, we present a summary of these:

1. Hang out where your potential clients hang out

It’s rather evident that searching can only be efficient if you look in the right place. On this note, the most productive first steps to attract executive coaching clients are to spend as much time as you can where your potential clients will be. Place yourself among your potential clients, and tell them about your coaching services. Take time to demonstrate to them why they need you and your services. In today’s world, with our current level of technological advancements, your clients can be located anywhere. This includes both online and offline channels.

Facebook – Initially a platform used to keep in touch with family and friends, Facebook can also be used to find potential clients for your work as an executive coach. Engage prospects in conversation on their hobbies and interests outside work. It is a fact that the more you know about a potential client, the easier it is to tailor your services to meet their needs. Learn as much as you can about your target; what do they spend their money and extra time on? What are their hobbies? What’s important to them outside the boardroom?

LinkedIn – Easy to access, you can invite prospective clients to connect with you here through customized messages relevant to their lives and work. Initiate direct conversations on this channel providing value and offering genuine opportunities to connect. When you’ve qualified your prospects you can make an offer for your services that speaks to their specific needs. This platform is, without a doubt, the best place to talk business.

Websites – Thus far, you have reached out to potential clients, and now, it’s time to mix it up a bit. Despite being a long-term strategy, by developing your website, you are creating a medium for potential clients to come to and learn more about you 24/7. You can get more visibility by using expert SEO services to rank your website high enough for the high-end executives to find in organic search. Also, because your website will be their first impression you should take care with using the right language and tone of voice that aligns with your coaching skills. You should also share impressive testimonials and provide in-depth case studies to gain their trust.

Live Networking Events -Physically, industry events have been demonstrated to be the best place to find executive clients. You can identify events in your industry that executives frequent and attend them as well. This provides you opportunities to make many connections in-real-life. Although it’s relatively more costly and less scalable than the digital option of identifying potential clients, event marketing is an ideal way of getting executive coaching clients.

2. Fine-tune your offer

By nature, executive clients are very time-conscious and have little free time to spare. As a result, you want to be sure that you have the specific offer to pitch to your prospects whenever given the opportunity before you meet them.

That said, first, be sure of your target, who they are, and what idea you are pitching to them. Then edit your pitch to be straight forward and attention grabbing.

Although highlighting the benefits is essential, remember that high-level executives did not get to their positions by ignoring the details. Be sure to paint as vivid of a picture as you can of how your offer can transform their operations and change their lives.

3. Develop a trusting relationship with the client

You visited and spent time with your potential clients, connected with your audience, and were presented with an opportunity to pitch your offer. What’s next? Can they trust you and what you are offering? You’re selling yourself as a coach, someone they should trust to lead them, even as they lead others.

Can they trust you to guide them in the right direction and path? To answer these questions, they are bound to question your expertise and in-depth knowledge of their industry and way of life. How versed are you with their market’s problems? To gain their trust it’s imperative that you not only have a profound understanding of the potential obstacles they face daily. Showcase this expertise and knowledge by adding value to the conversation.

Show them that in addition to identifying these obstacles you are equipped to assist them. Your approach needs to be well thought out because your clients will be great thinkers and executors. They need a coach who can outthink them to see what they failed to see, search where they didn’t think to search, and at the end of the day help them make progress.

If you are asking them to trust you with their businesses, you need to prove that you understand their needs. This involves building long-term pathways in your business to attract clients with time naturally. Equally referred to as inbound marketing, organic marketing strategies function through establishing a loyal fan base in time and cultivating authentic relationships with your audience.

4. Nurture your contacts and clients

In the coaching business, like many other businesses, recommendation by word-of-mouth is often underrated. Just as a negative word-of-mouth can destroy a business, a positive citation by the same medium can go a long way to improve your business portfolio. You are only in the process of getting more executive coaching clients because you did an excellent job with the initial few you had.

How well you nurture those in your care will influence what reports they give about you to their peers and others out of their circle. Irrespective of the size of their businesses, it suffices for one to tell of how bad or good a job you did for their peers to have a first and long-lasting opinion of you, sight unseen.

By consistently nurturing your contacts and clients, you improve your rates of attracting more executive coaching clients to your business.

Naturally, growth requires nurturing which may, in this case, involve you answering a few questions, following up, keeping an eye on and sharing common connections and interests on social platforms. Interestingly, often, nurturing does not cost a thing but has the potential to give you more.

5. Invest in organic marketing

Based on trust, the most prominent forms of organic marketing strategies include:

Email marketing – Keep your audience engaged with your services through email marketing. By use of simple, short (200-300 words) emails, you can entertain your audience with a new lesson or story while ensuring that you include a call to action (CTA) in every single email. Give them enough to make a positive impact and provide value that leaves them wanting more.

Online communities and Social Media – Be it on Facebook, LinkedIn, or Twitter, creating an online community is an excellent means to attract new executive coaching clients. First, identify where your audience is most engaged, and then you build a community to keep in touch with your audience. In addition to providing you with a way to engage with your audience in real-time, online communities enable you to establish yourself as a helpful facilitator. To keep the community active and growing you can:

  • Ensure that your content is educational and entertaining.
  • Tag group members with posts to increase the level of engagement within the group.
  • Post consistently (3-4 times daily on average).
  • Be upfront about the expectations of the group and do not hold back on what you have to offer.
  • Also, while holding back on the bulk of your services, provide links to additional resources like live training from where clients can get more from you. However, limit access to just a bite-sized lesson that are easy for your audience to understand.
  • Finally, where applicable, use relevant hashtags with your content to enable people to find you faster.

Participate in public speaking to (executive) coaching clients – The fastest way to be granted an audience before potential executive coaching clients is to step out there and talk. With several organizations always on the prowl for speakers to fill spots, public speaking is notably an ideal marketing opportunity for every coach grounded in their field of expertise.

Despite the uncertainty of several variables like the interest of the audience or the turnout, public speaking can be a great source of income by itself or a rich harvesting ground for potential executive coaching clients. You simply need to choose your venues wisely by considering the following points:

  • Do the people attending fit your niche of potential clients?
  • Do they need your assistance?
  • Can they afford your services if it’s determined you’ll be a good fit?

If the answers to all of these questions are affirmative, proceed to give your talk. If, however, the answer to any of these questions is ‘no,’ then unless you plan to use this to gain experience or to give back to the community, you are wasting your time.

Podcasting – Whether you are hosting your podcast or being featured on others’ podcasts, podcasting has been demonstrated to be an excellent means of elevating one’s status as a thought leader in their field. Although it gets better as you gain experience, it’s apparent that getting executive coaching clients is not easy. It’s for this reason that limiting oneself to traditional marketing methods such as industry events, LinkedIn outreach is unadvisable.

Acclaimed as the most significant global marketplace for professional development, Viveka can be a wise resource. By linking coaches, mentors, and speakers with specific qualifications tailored to the needs of companies and individuals on an easy-to-use platform, Viveka “Reimages Humanity,” rendering companies more productive, employees more engaged, relationships more fulfilled and lives better.

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To learn more about highlighting your executive coaching business and for more information on any of the services above and more, visit our site at https://www.viveka.world/ and buy an account with us or leave behind your email address to receive our newsletters.

Iliana R

I am the person solopreneurs, entrepreneurs and small business owners come to when they want to improve themselves and their business. Whether you’re looking to better your team’s performance, your own skills as a leader or are seeking specific resolutions to business challenges, I am here to help you accelerate your personal and professional development.

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Executive Coaches

10 Tips To Attract Your First Executive Coaching Client

How can you earn your first client when you’ve just started your coaching business?

It’s Not As Hard As You May Think

Most of coaches, during the initial phase of their coaching career, feel anxious until they earn their first client. If you are someone who’s just getting started, it’s possible that you may be relatively unknown without a large following or mailing list to kick things off. But the reality is, you can build a successful coaching business from scratch by following a few simple principals of business. We’ve developed a solid list of 10 tactics that our coaches have used to get started in scoring their first client.

10 Proven Tactics To Get Your First Coaching Client

  1. Develop Clear Goals
  2. Put Yourself On Stage
  3. Keep it Simple
  4. Say Yes To Video
  5. Promote Yourself
  6. Call Your Prospects
  7. Email Your List
  8. Think Positive
  9. Offer Free Discovery Calls
  10. Invest In Your Own Coach

Well, let’s begin with our first.

Develop Clear Goals

What are your short-term and long-term goals?

Creating goals for your business is an important step for success. It’s crucial to have goals for various stages of your business and to understand how you can achieve them.

There’s just one mistake that people with long-term goals usually make. That mistake is not having any short-term goals to track their progress. Your short-term goals serve as a measure of movement towards your desired overall end result.

Document your short-term and long-term goals separately. Refer to them frequently to stay on track.

Put Yourself On Stage

The title says it all. Putting yourself on the stage is a great way to help you showcase your expertise in front of crowds. It doesn’t matter if you aren’t an expert or someone with a well-built portfolio. Once you put yourself on stage, people will count you in as an expert.

Leverage your time on stage as an opportunity to share relevant and valuable ideas to help your ideal clients on their life journey. But where will you speak? There are a few options.

It’s possible that there are many events in your area looking for a speaker to grace their stage. These may be paid speaking gigs or you may be asked to speak for free with an chance to pitch your services to the crowd. Do your research to determine whether or the audience is right for you as a speaker.

Your other option is to host your own event. All you need do is:

● Figure Out A Topic: How can you showcase your expertise in front of your potential prospects and customers? First of all, you need to decide what you’ll talk about. Select a topic that you are easily able to link with your coaching packages.

● Choose A Venue: The process of selecting a place to host your event will vary depending on where you live. Community centers, hotel ballrooms or club rooms are great spaces to rent if you are just starting out. You may even look at sites like Peerspace to see if any venues nearby are available. Lastly, Airbnb can provide many options depending on the “feel” you’d like your event to have.

● Spread Word: Marketing is crucial. You can head over to various free websites such as Canva to create high-quality promotional posters for your event. Spread the word with the help of different social media platforms such as Facebook, Instagram.

Keep It Simple

Various things in your life, such as jobs, relationships, family as well as friends, can derail your business plans. It’s no secret that running a successful coaching business can often be met with resistance and other things competing for your time. 

During the initial phase, you’ll come up with various challenges. There will be moments when you’ll begin to doubt yourself. The early phases of your journey will be the hardest.

However learning how to keep things simple and uncomplicated will help make the tasks much easier. Remove distractions, create specific work hours, maintain a positive and uplifting work environment, and develop processes and procedures for managing your clients.

Creating simplified structure for your business will help things run smooth and easy.

Say Yes To Video

Video marketing has turned out to be one of the most powerful ways to build an audience and capture attention. It’s the most consumed media format in today’s world.

Facebook, Instagram, YouTube are a few of the platforms that you can count in, to begin with, your journey. Live videos have been one of the most trending topics recently. Educate yourself about the latest trends in the market, and soon, you’ll see positive results.

Call Your Prospects Today

Once people know how effective your services really are, they will love nothing more than swapping their credit card right away. Convince them that you are the REAL DEAL. Each and everyone in their lives, face some kinds of problems.

Doesn’t it feel to let it all out?

And that’s how easily approachable you should be. Set up a conferencing call with your potential customers and make them feel comfortable sharing their problems with you. Listen to their problems. Ask them to let it all out. They might have some questions and queries of their own with respect to your coaching services.

Answer them right away.

All you need to do is to:

● Set up a conferencing call with your potential customers: Video or audio: You can use them both. For example, you can use various platforms such as Google Duo, Skype, Zoom, etc. or even an old-fashioned telephone to reach out to your prospects.

● Equip a scheduling service in order to book appointments: Various scheduling services such as Schedule Once & Calendly will allow people to schedule a call with you by checking for your availability. Plus, you can even have a call scheduling option on your website as well.

● Figure out a basic structure of the call: How would you want the call to flow? The main aim of the call is to provide value to your potential customers and provide them with high-quality advice, helping them solve their problems. That’s the reason it’s really important for you to figure out the basic structure of the call to keep your potential customers engaged along with providing them value.

● Ask your clients to opt for your coaching services at the end of the call: After you’ve successfully ended up providing your high-quality advice to your prospects, it’s finally time for you to turn them into paying customers. You need to make them understand how your coaching services will help them excel in their lives. All you need to do is to come up with a compelling Call-To-Action, and in no time, you’ll see your actual client list building at an exponential rate.

ell Everyone What You’re Really Up To

Did you know that about 50% of the overall businesses fail within their first five years? 

In most of the cases, the reason behind their failure isn’t the lack of high-quality products or services that they’ve to offer to their clients. That’s because they didn’t focus enough on marketing.

And that’s the mistake that you shouldn’t ever make. You need to let people know how you can help them out. Share your inspiration and excitement about coaching with anybody and everybody out there. Share your natural energy. That’s the only thing that will attract them.

Don’t convince people how buying your personal package will help them excel in their lives. Instead, add some value to their lives by offering useful advice. And once they really are able to see how effective your advice is, they’ll love nothing more than to get in touch with you.

Email Your Tinie-Tiny List

Already have an email list?

It’s time to send each of the prospects in your list a mail. Don’t worry if it’s really small. Leverage it. These are the people who might be interested in your services. All you need to do is to make an offer. Ask your subscribers about their biggest pains and challenges. Don’t over-promote your services. Keep it short and simple. The focus point of the entire email should be the “Pain & Challenges” that your subscribers are facing and how you can contribute towards helping them out.

Eliminate The Negativity

Don’t surround yourself with people who question your profession. Not many people understand the value of coaching.

They’d come up with questions like, 

“Why will anybody even spend a dollar on coaching?”

Eliminating negativity is the first step that you need to take right away. There will always be some people who believe in you. Surround yourself with such people. That’s another way of uncomplicating the complicated things in your life.

Don’t wait for it. Do it right away.

Offer Free Coaching

That’s one of the most effective tactics to get your coaching journey started. Offering free coaching will help you gain that experience that you’ve long desired. 

Plus, you’ll be winning the hearts of your clients, who would love nothing more than to describe how effective your coaching really is. You can showcase these testimonials and reviews to let people know how good your coaching services really are.

Source: what-does-a-life-coach-do

Get Your Own Coach

It’s no secret that all of us need at least one coach in our lives. Your coaching services will help people solve the biggest problems in their lives. Well, it’s no secret that you might be having lots of your own.

If you don’t already have your own coach, it’s time that you got one. A good mentor will guide you each step of the way by pointing out the mistakes that you’re making in your journey. Not only will a good coach point out the mistakes, but he will also be providing you with some quality tips and tricks that will help you succeed in the long-run.

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It’s Time To Win Your First Client

Don’t wait around. You don’t need a well-established blog, mailing list, or any kind of certifications or social proof to get your journey started. Deep inside, you know that it’s the right time. All you need to do is to make sure that you grabbed the opportunity right in front of you. Follow the tips and tricks mentioned above, and you’ll see yourself gain momentum in no-time.

You’ll even see your confidence level going high. Once you do that, you’ll see your inbox flooding with messages from people that would love nothing more than to opt for your coaching services.

So, what are you waiting for?

Win your first client today.

Johncey George

Johncey is a professional Leadership and Life Coach (ICF-ACC) trained from Coach for Life Institute, USA and the tools and techniques being used by him for coaching are world renowned techniques such as Core-SELF-tech™ and Fulfillment Coaching Model™

Categories
Using an Executive Coach

Executive Coaching Costs: How Much Should You Pay?

Executive coaching has, over the years, continued to gain increasing popularity in modern business, and for good reasons too. Executive coaching helps you push harder and work towards overcoming challenges in your career. So, seeking the help of a professional executive coach is a step in the right direction if you are looking to place yourself at a higher level in your career or increase performance.

What is Executive Coaching All About?

While it is a relatively new field, executive coaching is an area that has steadily gained the interest of many, especially those in the business world. This process is helpful for individuals and companies alike and has been proven to deliver outstanding results within a remarkable time frame.

Executive coaching is a process that involves motivating, challenging, and encouraging the client to push past their limits, or think outside the box to achieve set out goals or improve performance. Executive coaching covers a wide range of issues, which could include organizational, business or personal matters.

The executive coaching process helps clients harness their strengths and use it to their advantage, discover their weaknesses and improve on them, and nudge them in the right direction to help them fast track their goals, grow, improve their career performance or personal relationships.

What is the Cost of Executive Coaching?

When most people think of hiring an executive coach, whether it is a leadership coach or a career coach, one of the most likely questions they ask is “what should I pay for a coach?” The truth is that there is no definite answer to this question because executive coaching is a relatively new field that is not strictly regulated when it comes to its price ranges. Plus, the cost of executive coaching varies widely based on several factors. Some of which include:

The Coach’s Experience Level

Perhaps, the most critical factor when it comes to determining your executive coaching costs is the experience level of your executive coach. You’d most likely agree that the more experienced an executive coach is, the better. But, the same also applies to your executive coaching price. The more experienced an executive coach is, the more expensive your executive coaching will be.

The experience level is an important factor most companies and individuals look out for when looking for an executive coach for the leaders in their organization. You also want to know how long an executive coach has been practicing. What credentials do they have? What leaders have they worked with (especially if you need a leadership coach)? Are they ICF certified?

There are three levels of ICF certification. These are:

  • The Associate Certified Coach (ACC)
  • The Professional Certified Coach (PCC)
  • The Master Certified Coach (MCC)

More often than not, the executive coaching price of an ICF Master Certified Coach (MCC) will be higher than that of an Associate Certified Coach (ACC) or a Professional Certified Coach (PCC). This is because to become an ICF Master Certified Coach (MCC), you need to have, at least, over 200 hours of training and well over 2,500 hours of coaching experience.

Management Level

The management level of the client also determines executive coaching costs. As such, the fee for coaching services will vary according to the services provided for each level of an organization.

So, what does this mean? This simply means that executive coaches will naturally charge a higher rate per hour for clients at the top of the management level (anything from $200-500 or more), while individuals in lower levels of an organization will, most likely, pay a lesser hourly rate (between $200-$400).

Also, the hourly rate of an executive coach will increase as a company generates more revenue or as a client ascends the management ladder and higher levels of an organization and as a company’s revenues increase.

Location

Believe it or not, location also plays a role when determining your executive coaching price. Research has found that companies or individuals that hire either career coaches or leadership coaches outside the United States tend to pay at or below US rates, with the exception of Europe.

Now, here’s how it works: the average cost of executive coaching in the US and Europe is over $500 per hour. So, if you hire an executive coach outside Europe or the US, you can expect to pay within the range of $300- $500 per hour.

The Duration and Intensity of the Executive Coaching Program

The duration and intensity of coaching programs vary according to executive coaches or coaching companies. Some executive coaches offer coaching packages that range from an hour, a day, two weeks, three months to six months. You have to also keep in mind that each program will focus on different issues with varying degrees of intensity. So, you can, most likely, expect coaching programs that last longer or are more intense to be more expensive than shorter or less intense ones. However, this does not apply to all coaching companies or programs.

Area of Specialization

Another factor that determines the cost of executive coaching is the industry of the client. Your executive coaching price may vary based on the reputation of your company or its area of specialization. For instance, companies within the energy or IT industry may be in for a higher charge than other companies in less lucrative industries. Some executive coaches may simply inflate their charges based on this factor. So, you can expect to pay well over $20,000 as executive coaching fee. Of course, the best thing to do is to scout for alternatives and compare prices before agreeing to a contract

Area of Concentration

Whether you are hiring a leadership coach or a career coach, another factor that will influence your executive coaching costs is the focus of your executive coaching. The focus of any executive coaching is determined by the plans and goals of the person being coached, and is what influences the approach or techniques used by the executive coach. Studies have found that coaches who work with the strengths of their coachees charge less because there is less motivation or push needed by the client. This means there is lesser work for the coach.

However, executive coaches who work on correcting or improving critical flaws charge more because there is, typically, a lot more work to do. Deficit coaching involves a lot of encouragement, motivation, and challenges to push the client to overcome the identified weakness. Since the coach will be putting in more efforts, the hourly rates are more expensive.

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Christine Semple
Marion E. B

Conclusion

Executive coaching is a critical process that helps companies and individuals achieve goals, actualize plans, and improve performance. To get the best executive coaching, you need an executive coach that has ample experience and is highly trained, certified and professional. However, it is necessary to know the right executive coaching costs before hiring or settling for an executive coach. Remember that many factors come to play when determining the cost of executive coaching, such as:

  • Location
  • Area of specialization
  • The experience level of the executive coach
  • Area of concentration, and
  • The duration and intensity of the coaching program

So, you need to be sure that you are putting in your money where it is worth it. This is why Viveka is the right platform to find the best and most experienced executive coaches at the right price. Whether you need a career coach or a leadership coach, we’ve got your back.

I will help you to get the best of your team members and make your business succeed! Through online one on one coaching I work with small business owners who want to lead their team to success without holding people’s hands so they can concentrate on business growth!

Categories
Using an Executive Coach

6 Things to Know Before You Hire an Executive Coach


If you look closely at the greatest athletes of all time, you’ll see they had an even better coach. 

Behind Muhammad Ali was Angelo Dundee. 

Behind Venus and Serena Williams was their father, Richard Williams. 

Behind Michael Phelps was Bob Bowman. 

Each of these athletes wouldn’t have been as successful as they became without the help of a great coach. 

In a similar fashion, your business life is much like that of an elite athlete. You might have the experience and the skills, but there are moments when you need a professional to guide you so you can best utilize your skills to ensure you stay the path and reach your goals. 

Picking an executive coach could give you the professional guidance you need to reach your goals.

Regardless of where you’re at in your career, whether you’re a new manager, a seasoned executive, or an entrepreneur, there are moments when an executive coach can help you reach the next level in your career. 

According to a study by Monte Wyatt, among Fortune 1000 companies who hired executive coaches:

● 53% of reported an increase in productivity

● 71% saw an improvement in relationships with immediate supervisors

● 32% saw increased retainment among executives who received coaching

● 67% saw increased teamwork

● 61% saw increased job satisfaction

Hiring an executive coach offers several benefits that can help you become more successful professionally. They can be your motivator and your mentor, your confidant,  and your accountability to help you achieve your goals. There are a variety of executive coaches out there, but finding the right coach for you isn’t always easy.

Picking an executive coach can be difficult, especially if you don’t know what to look for. In this article, we’ll show you how to find an executive coach even if you’ve never worked with one before. Remember to keep these 6 things in mind before you go looking for an executive coach to ensure you find the perfect coach. 

1. Find an Executive Coach that Matches Your Background

Before you go hunting down an executive coach, you want to make sure they have the right background for the job. Not all career coaches are created equal. You want to make sure that the executive coach you hire is familiar with your industry and has worked with clients similar to you.  

You should begin by asking around at your office or your network. See if there’s an executive coach that is currently serving a co-worker, friend, or family member of yours. Not only will you likely find the right match, but you’ll also be able to get a great word of mouth referral which can be much easier than surfing online for an executive coach.

A great executive coach doesn’t necessarily have to have the exact background you have or similar experience, but they should know your industry and understand your needs. If they haven’t had a ton of experience in your industry, but someone in your industry has worked with them and found success, then that’s a bonus. 

Your coach needs to have the skills you don’t have but want to achieve. Are they incredible at networking? Maybe they’re a leadership coach? Or, their public speaking skills are excellent? Or perhaps they’re great in sales?

The easiest way to determine if a coach has the right skill set you need to acquire is to look for someone who you want to become like. Who you spend time with will determine who you become. If you need to grow in your public speaking skills but the executive coach hasn’t had any experience speaking in front of people, they probably won’t be the right fit. 

On the other hand, if you want to become better at public speaking and they’ve had years of experience giving group talks and can specifically guide you in this area, then you’re probably in good hands. 

Most coaches usually have a specialty to help improve specific skill sets. Some are also skilled in helping executives transition from one role to another, whether up or across. Depending on what your needs are, you will need to make sure the executive coach you hire is qualified to help you in those areas. 

2. Make Sure They Have Experience & Credentials

Executive coaching is technically an unregulated industry which means almost anyone can claim they’re an executive coach, even without experience or credentials. However, there are a vast number of executive coaches that are qualified, experienced, and have top-notch credentials. It’s just a matter of making sure you do your homework to find the best career coach possible. 

Even though the industry isn’t regulated, there are still certain credentials and certifications available for coaches to acquire. You should remember, however, that not all certifications sit on even playing fields. Some certifications will take months to acquire, while others can be gained in a weekend workshop. 

The most accredited coaching organization is the International Coach Federation (ICF). They offer executive coaching training, credentials, and certifications. Anybody who has acquired International Coach Federation credentials has gone through intensive, in-depth training and education that requires strict experiential requirements and a commitment to coaching excellence. The ICF offers different certifications, with their highest credential being the Master Certified Coach, which requires executive coaches to have at least 2,500 coaching hours under their belt. 

While it isn’t mandatory for an executive coach to attain coaching certification or credentials, it is a good sign they take their profession seriously and are much more likely to be committed to serving you in your career. 

It’s important to note that there are many executive coaches who don’t have any certification whatsoever but are incredible coaches. In fact, Tony Robbins doesn’t have any coaching certification, though he doesn’t technically refer to himself as a coach, but as a “life and business strategist”, according to his website. 

If someone isn’t certified, you should make sure you do extra research to double-check testimonials and talk to executives they currently coach or have coached in the past to get a better picture.

3. Understand Their Coaching Process

An experienced coach should be able to easily walk you through their process so you have clarity on what you should expect. Plus, you should quickly understand how they will help you reach your goals. 

In a nutshell, any executive coach’s process should be to help you identify your goals, create a plan to get there, and hold you accountable to achieving those goals. They should be able to tell you exactly how you will gain new skills, mindsets, what you will gain, and how you will be able to align those skills and mindsets back into the business world. 

Having someone like an executive coach by your side to help you navigate your career or business will set you apart as an individual. Everyone faces setbacks and challenges and it isn’t always easy to figure out how to handle them on your own. You should make sure you partner up with an experienced executive coach who understands how to effectively guide someone up the corporate ladder or scale their business. 

Seasoned coaches will be able to guide you throughout the entire process. This often includes identifying your strengths and weaknesses and building upon those in relation to your career. They will find out where you’re at and where you want to go to determine the in-between phase. Ask them questions to find out if they are using a one-size-fits-all coaching method or if they tailor their coaching to meet you with a person-to-person case. 

You should ask about the coach’s approach and philosophy regarding business. Seek to understand their commitment to ethical practices. Ask them how they will honor your needs as an individual. The more questions you ask, the better. Listen to what they say about their principles, beliefs, mindsets, and frameworks to see if they align with your fundamentals. The more clarity you have in this area, the better your entire coaching experience will be. 

4. Understand What The Day-To-Day Coaching Will Look Like

Once you understand the executive coach’s process, principles, and coaching philosophy, you should find out exactly what a day in the life looks like with them as your coach. The engagement details include a variety of things, from the bird’s eye timeline to the day-to-day coaching session. 

A coaching engagement’s length can vary, as it depends on your unique goals and challenges, but generally speaking, six months is typically the minimum time necessary for someone to experience systemic changes. You should ask the coach if they require a commitment to a specific time frame or if they offer session-by-session coaching as well. 

You should also find out the frequency of the coaching sessions. Executive coaching sessions are typically held every week to ensure the coach can make accurate observations and adjustments as time goes by. When there is too much time between each session, it can be much harder to develop an executive. But, it’s important to note that executive coaches understand their clients are extremely busy, especially those in upper management. Most high-level coaches will be flexible enough to meet you where you’re at. 

The executive coach you hire should communicate very clearly upfront about confidentiality. They should also tell you right away the rules regarding terminating your engagement with them. You should have the freedom to end the coaching relationship at any time. Likewise, the coach should be able to end the relationship if necessary. It’s crucial you understand any rules including consequences in regard to terminating the relationship early. 

5. Understand How Much Executive Coaching Costs

Executive coaches aren’t cheap. But if you want to grow as a professional and reach your goals, you should be willing to pay the price. If you find an experienced executive coach to partner with, the return on how much you paid them should be drastically different. You should consider coaching fees to be an investment in your career, just as you would pay for ongoing training or education to advance. 

Executive coaching rates can vary. On the low end, for a newer executive coach with less experience, you should expect to pay $100-$300 per session. For experienced coaching who have plenty of experience and clients, you should expect to pay $300-$600 per session. On the higher end, especially with more specialized coaches, executive coaches can charge upwards of $800-$1200 per session. 

Those who have decades of experience, and more importantly, a proven track record, can charge more. The higher an executive coach charges, the more research you should do before diving in. Make sure you speak to those who have been coached by them in the past to see the results they’ve gotten. 

6. Try a Complimentary Coaching Session First

The final thing you need to know before hiring an executive coach is to understand what they’re really like. The best way to know how they really are as a coach is to get a free trial session. Most executive coaches will offer the first coaching session for free as a “discovery session” to let you see if they’re the right fit for you. 

Even after you’ve done your homework, got a recommendation from a friend, found out their credentials and experience, and understand their coaching style and process, it’s always best to test them out. This is your opportunity to see if you two have any synergy together. 

They may have the best credentials, experience, and track record. But the best thing you can do is “feel them out”. How is their personality? Would you have this person over for dinner with your family? Would you want them to give a presentation in front of your c-suite executives? Ask them about their life, including their career and family life. Go with your gut. If you’re getting any red flags in the first session, you should probably find a different coach. 

If, after the first session, you feel you’ve found a good match, based on their principles, personality, and overall chemistry, then congratulations, you’ve got a winner.

Final Thoughts 

Hiring an executive coach can be one of the most rewarding experiences of your career.

Their mission is to help you become as successful as possible in achieving your goals by identifying where you’re at. They’re able to come alongside you when you’re going through a roadblock, and they’re able to motivate you to take on new challenges that they’ve successfully faced in the past.

But, picking an executive coach can be intimidating, especially if you don’t know what to look for. By following these guidelines, you’ll be able to confidently pick a coach that’s perfect for you, ensuring you succeed in your career.

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Dr. Axel Meierhoefer
Dr. Axel Meierhoefer

She has been practicing in the mental health field/ addiction field for over 20 years now and considers herself a Healing Artist, combining Metaphyislcal. Clinical and Shamanic healing modalities. Through Self Experimentation she realizes one of her gifts is being the Observer of Behavior and her mission is to help people break free from psychological bondage to remember who they are.