Enterprise Solutions Executive Coaches

Why become an executive coach? Here are 8 stellar reasons

“When people are looking for directions, they’re looking for coaches.”

Lisa Nichols, Transformational Coach

Behind every successful leader, there is a force that propels them ahead. 9 out of 10 times, it is an executive coach operating behind the scenes. 

An executive coach is someone who specializes in training and developing business leaders. They are ruthlessly result-oriented and make people see what they can ‘become’ rather than what they ‘are’ today. As a coach, you share your success and failure with executives to help them steer tricky situations in their professional lives. 

Professionals choose ‘coaching’ as an alternate career for multiple reasons, but the standout reason remains the incredible sense of purpose it gives them. It is an opportunity to sculpt a successful leader to the finest detail.

On that note, here are stellar eight reasons why senior professionals dig the career of an executive coach: 

Reason #1 – The only qualification needed: Experience

Are you a college dropout but still successful professionally in your life? Then you can be an excellent coach! No one is going to judge you based on your education. 

Experience is the de facto qualification needed to become an executive coach. Extracting a solution to a problem from your own rich experiences is what coaching is all about. 

You really don’t need specializations, licenses, or even certificates to become a coach as companies hire purely based on your reputation, testimonials, and past results.

Reason #2 –  You get to pick a model that works for you

Part-time… Full-time… Freelance… Choose a working model that works best for you. 

All that you need is a passion, a fervor to share your knowledge in your free time.

You can start as a part-time coach, spend a couple of hours daily coaching executives in parallel with your full-time work. 

As you gain traction and more experience, you can switch to a full-time mode.

Reason #3 – Work from anywhere on this planet

Remote coaching is the fad today. With most of the world cocooned inside their homes, the need for remote coaches is booming. 

Imagine sitting in your living room in Sydney training an executive in New York – That’s the future!

Reason #4 – Grow along with your mentees

Through coaching, you not only unlock somebody’s potential but also maximize your own performance. Coaching is as much ‘teaching’ as ‘learning’. 

It helps expand your expertise by accumulating stories from different executives on what worked for them and what didn’t. You can use this knowledge in your existing workplace or share this knowledge with other mentees to help them not make the same mistakes.

Reason #5 – It grows your network exponentially

Most leaders have a common trait: they invest their time building a mammoth network of people belonging to different professions, industries, and countries. 

By coaching such leaders, you get access to their entire network. You can expand your wings and find more opportunities by tapping into executives who were never under your radar before. 

Reason #6 – It is a highly respected profession

Like teachers, coaches are highly respected; you can walk into any room with your head held high. After all, you offer solutions by clearing obstacles in someone’s path and help them grow. This is highly respect-worthy. 

Also, your knowledge and experience, which were unknown to people previously, are highly valued now.

Reason #7 – The money is good too

The financial fruits of being a coach are also attractive. The best part is there is no investment as you don’t have to set up an office or hire staff. 

The earnings of an executive coach are also on the higher side. A study by Harvard Business Review shows that, on average, executive coaches earn $500 an hour. And ZipRecruiter, the popular employment marketplace says that the national average salary of an executive coach in the US is $135,042.

Reason #8 – Sky’s the limit

There is no retirement in a coach’s career. In fact, you will earn more as you age, because you have more experiences to share. Also, you have multiple options to grow; You can start your own consultancy or even partner with a professional development marketplace like Viveka. 

Viveka enables transformational learning to thousands of executive coaches across the world and amplifies their growth. To know more about how we can change your life as a coach, 

contact us now.

Industry Insights

The Future Of Work

The gig economy – composed of independent short-term, freelance or contract workers – has seen a steady rise in the United States over the last number of years followed by an abrupt acceleration due to the recent pandemic.

What first comes to mind is your local Uber driver or Deliveroo Riders, and then specialists like journalists, copywriters, and CPAs. But, recent data shows that a paradigm shift is happening all the way to the C-level where CEOs or on-demand CIOs are hired for periods of time to accomplish specific objectives.

The rise of gig workers is partly due to systemic economic shifts, as well as to the inherent benefits of this type of employment. There’s the empowerment of being your own boss and choosing work that matters to you. Moreover, people are drawn to the flexibility of the gig economy and how it allows them to achieve a greater work-life balance. It’s not only “employees” who benefit, but also employers. They get access to high-quality talent “on-demand” and as needed for specific tasks. This structure clearly reduces (at least in the short term) hiring costs and provides agility in meeting business and human resource needs.

Source: Edison Research

By all accounts, the gig economy is here to stay and workers across the spectrum will actively find new ways to adapt – or be forced to do it. Especially if someone is in a period of life or career transition, this working structure presents more opportunities than challenges as work would be more accessible and the hiring process less tedious. People across the spectrum may need new types of training to navigate this changing structure. As a result, we predict that the following coaching categories will continue to grow in demand:

– Executive Coaching
– Wellbeing Coaching
– Performance Coaching

Whether you’re just entering the workforce or at the C-level and find yourself needing to dive into the gig economy, Viveka can help. Connect with one of Viveka’s experts to find out how.

Executive Coaches

A five-step formula on how to get more executive coaching clients

Often wrongly used interchangeably with career and leadership coaching, executive coaching can trace its origins as far back as the 1980’s. It is defined as a client-driven partnership between a coach and senior leaders or managers within an organization (a director, member of the C-suite, president, or vice-president). It’s a creative and thought-provoking process that motivates them to boost their personal and professional potential

Meanwhile, a career coach assists employees looking to make a career transition reach informed decisions on the development and trajectory of their career as well as furnish alternative tools (like job searches and interviewing, online profiling, resume writing) to enable attaining the set goal.

On the other hand, a leadership coach guides individuals seeking to build and develop leadership skills. Irrespective of the type of coach, however, the first and most prominent part of their role is that of an ally who believes that the client has unlimited potential to achieve the objectives they have set for themselves.

Executive coaches are employed today by business owners, executives, and professionals to either manage interpersonal relationships or improve overall business performance. Their services include assisting their clients understanding of their current competencies. They also work at identifying and clarifying current goals and the suitable actions to attain them. Most importantly they focus on providing a structured and trustworthy support environment for their client.

As a result of the scope of its function, today, several companies either deploy executive coaching services regularly or incorporate it into their development and productivity programs.

Like every other coach, executive coaches do not solve the clients’ problems, but clarify and crystalize the objective, helping the client find their solution and commit to the action that will push them to the target and beyond.

The International Coach Federation reports over 10,000 executive coaches in the United States alone. It’s an industry that continues to grow.

The next step, after attaining your first client, is building your portfolio with more executive coaching clients. How to go about it? Research has demonstrated several steps to approach this, and below, we present a summary of these:

1. Hang out where your potential clients hang out

It’s rather evident that searching can only be efficient if you look in the right place. On this note, the most productive first steps to attract executive coaching clients are to spend as much time as you can where your potential clients will be. Place yourself among your potential clients, and tell them about your coaching services. Take time to demonstrate to them why they need you and your services. In today’s world, with our current level of technological advancements, your clients can be located anywhere. This includes both online and offline channels.

Facebook – Initially a platform used to keep in touch with family and friends, Facebook can also be used to find potential clients for your work as an executive coach. Engage prospects in conversation on their hobbies and interests outside work. It is a fact that the more you know about a potential client, the easier it is to tailor your services to meet their needs. Learn as much as you can about your target; what do they spend their money and extra time on? What are their hobbies? What’s important to them outside the boardroom?

LinkedIn – Easy to access, you can invite prospective clients to connect with you here through customized messages relevant to their lives and work. Initiate direct conversations on this channel providing value and offering genuine opportunities to connect. When you’ve qualified your prospects you can make an offer for your services that speaks to their specific needs. This platform is, without a doubt, the best place to talk business.

Websites – Thus far, you have reached out to potential clients, and now, it’s time to mix it up a bit. Despite being a long-term strategy, by developing your website, you are creating a medium for potential clients to come to and learn more about you 24/7. You can get more visibility by using expert SEO services to rank your website high enough for the high-end executives to find in organic search. Also, because your website will be their first impression you should take care with using the right language and tone of voice that aligns with your coaching skills. You should also share impressive testimonials and provide in-depth case studies to gain their trust.

Live Networking Events -Physically, industry events have been demonstrated to be the best place to find executive clients. You can identify events in your industry that executives frequent and attend them as well. This provides you opportunities to make many connections in-real-life. Although it’s relatively more costly and less scalable than the digital option of identifying potential clients, event marketing is an ideal way of getting executive coaching clients.

2. Fine-tune your offer

By nature, executive clients are very time-conscious and have little free time to spare. As a result, you want to be sure that you have the specific offer to pitch to your prospects whenever given the opportunity before you meet them.

That said, first, be sure of your target, who they are, and what idea you are pitching to them. Then edit your pitch to be straight forward and attention grabbing.

Although highlighting the benefits is essential, remember that high-level executives did not get to their positions by ignoring the details. Be sure to paint as vivid of a picture as you can of how your offer can transform their operations and change their lives.

3. Develop a trusting relationship with the client

You visited and spent time with your potential clients, connected with your audience, and were presented with an opportunity to pitch your offer. What’s next? Can they trust you and what you are offering? You’re selling yourself as a coach, someone they should trust to lead them, even as they lead others.

Can they trust you to guide them in the right direction and path? To answer these questions, they are bound to question your expertise and in-depth knowledge of their industry and way of life. How versed are you with their market’s problems? To gain their trust it’s imperative that you not only have a profound understanding of the potential obstacles they face daily. Showcase this expertise and knowledge by adding value to the conversation.

Show them that in addition to identifying these obstacles you are equipped to assist them. Your approach needs to be well thought out because your clients will be great thinkers and executors. They need a coach who can outthink them to see what they failed to see, search where they didn’t think to search, and at the end of the day help them make progress.

If you are asking them to trust you with their businesses, you need to prove that you understand their needs. This involves building long-term pathways in your business to attract clients with time naturally. Equally referred to as inbound marketing, organic marketing strategies function through establishing a loyal fan base in time and cultivating authentic relationships with your audience.

4. Nurture your contacts and clients

In the coaching business, like many other businesses, recommendation by word-of-mouth is often underrated. Just as a negative word-of-mouth can destroy a business, a positive citation by the same medium can go a long way to improve your business portfolio. You are only in the process of getting more executive coaching clients because you did an excellent job with the initial few you had.

How well you nurture those in your care will influence what reports they give about you to their peers and others out of their circle. Irrespective of the size of their businesses, it suffices for one to tell of how bad or good a job you did for their peers to have a first and long-lasting opinion of you, sight unseen.

By consistently nurturing your contacts and clients, you improve your rates of attracting more executive coaching clients to your business.

Naturally, growth requires nurturing which may, in this case, involve you answering a few questions, following up, keeping an eye on and sharing common connections and interests on social platforms. Interestingly, often, nurturing does not cost a thing but has the potential to give you more.

5. Invest in organic marketing

Based on trust, the most prominent forms of organic marketing strategies include:

Email marketing – Keep your audience engaged with your services through email marketing. By use of simple, short (200-300 words) emails, you can entertain your audience with a new lesson or story while ensuring that you include a call to action (CTA) in every single email. Give them enough to make a positive impact and provide value that leaves them wanting more.

Online communities and Social Media – Be it on Facebook, LinkedIn, or Twitter, creating an online community is an excellent means to attract new executive coaching clients. First, identify where your audience is most engaged, and then you build a community to keep in touch with your audience. In addition to providing you with a way to engage with your audience in real-time, online communities enable you to establish yourself as a helpful facilitator. To keep the community active and growing you can:

  • Ensure that your content is educational and entertaining.
  • Tag group members with posts to increase the level of engagement within the group.
  • Post consistently (3-4 times daily on average).
  • Be upfront about the expectations of the group and do not hold back on what you have to offer.
  • Also, while holding back on the bulk of your services, provide links to additional resources like live training from where clients can get more from you. However, limit access to just a bite-sized lesson that are easy for your audience to understand.
  • Finally, where applicable, use relevant hashtags with your content to enable people to find you faster.

Participate in public speaking to (executive) coaching clients – The fastest way to be granted an audience before potential executive coaching clients is to step out there and talk. With several organizations always on the prowl for speakers to fill spots, public speaking is notably an ideal marketing opportunity for every coach grounded in their field of expertise.

Despite the uncertainty of several variables like the interest of the audience or the turnout, public speaking can be a great source of income by itself or a rich harvesting ground for potential executive coaching clients. You simply need to choose your venues wisely by considering the following points:

  • Do the people attending fit your niche of potential clients?
  • Do they need your assistance?
  • Can they afford your services if it’s determined you’ll be a good fit?

If the answers to all of these questions are affirmative, proceed to give your talk. If, however, the answer to any of these questions is ‘no,’ then unless you plan to use this to gain experience or to give back to the community, you are wasting your time.

Podcasting – Whether you are hosting your podcast or being featured on others’ podcasts, podcasting has been demonstrated to be an excellent means of elevating one’s status as a thought leader in their field. Although it gets better as you gain experience, it’s apparent that getting executive coaching clients is not easy. It’s for this reason that limiting oneself to traditional marketing methods such as industry events, LinkedIn outreach is unadvisable.

Acclaimed as the most significant global marketplace for professional development, Viveka can be a wise resource. By linking coaches, mentors, and speakers with specific qualifications tailored to the needs of companies and individuals on an easy-to-use platform, Viveka “Reimages Humanity,” rendering companies more productive, employees more engaged, relationships more fulfilled and lives better.

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Iliana R

I am the person solopreneurs, entrepreneurs and small business owners come to when they want to improve themselves and their business. Whether you’re looking to better your team’s performance, your own skills as a leader or are seeking specific resolutions to business challenges, I am here to help you accelerate your personal and professional development.

Executive Coaches

10 Tips To Attract Your First Executive Coaching Client

How can you earn your first client when you’ve just started your coaching business?

It’s Not As Hard As You May Think

Most of coaches, during the initial phase of their coaching career, feel anxious until they earn their first client. If you are someone who’s just getting started, it’s possible that you may be relatively unknown without a large following or mailing list to kick things off. But the reality is, you can build a successful coaching business from scratch by following a few simple principals of business. We’ve developed a solid list of 10 tactics that our coaches have used to get started in scoring their first client.

10 Proven Tactics To Get Your First Coaching Client

  1. Develop Clear Goals
  2. Put Yourself On Stage
  3. Keep it Simple
  4. Say Yes To Video
  5. Promote Yourself
  6. Call Your Prospects
  7. Email Your List
  8. Think Positive
  9. Offer Free Discovery Calls
  10. Invest In Your Own Coach

Well, let’s begin with our first.

Develop Clear Goals

What are your short-term and long-term goals?

Creating goals for your business is an important step for success. It’s crucial to have goals for various stages of your business and to understand how you can achieve them.

There’s just one mistake that people with long-term goals usually make. That mistake is not having any short-term goals to track their progress. Your short-term goals serve as a measure of movement towards your desired overall end result.

Document your short-term and long-term goals separately. Refer to them frequently to stay on track.

Put Yourself On Stage

The title says it all. Putting yourself on the stage is a great way to help you showcase your expertise in front of crowds. It doesn’t matter if you aren’t an expert or someone with a well-built portfolio. Once you put yourself on stage, people will count you in as an expert.

Leverage your time on stage as an opportunity to share relevant and valuable ideas to help your ideal clients on their life journey. But where will you speak? There are a few options.

It’s possible that there are many events in your area looking for a speaker to grace their stage. These may be paid speaking gigs or you may be asked to speak for free with an chance to pitch your services to the crowd. Do your research to determine whether or the audience is right for you as a speaker.

Your other option is to host your own event. All you need do is:

● Figure Out A Topic: How can you showcase your expertise in front of your potential prospects and customers? First of all, you need to decide what you’ll talk about. Select a topic that you are easily able to link with your coaching packages.

● Choose A Venue: The process of selecting a place to host your event will vary depending on where you live. Community centers, hotel ballrooms or club rooms are great spaces to rent if you are just starting out. You may even look at sites like Peerspace to see if any venues nearby are available. Lastly, Airbnb can provide many options depending on the “feel” you’d like your event to have.

● Spread Word: Marketing is crucial. You can head over to various free websites such as Canva to create high-quality promotional posters for your event. Spread the word with the help of different social media platforms such as Facebook, Instagram.

Keep It Simple

Various things in your life, such as jobs, relationships, family as well as friends, can derail your business plans. It’s no secret that running a successful coaching business can often be met with resistance and other things competing for your time. 

During the initial phase, you’ll come up with various challenges. There will be moments when you’ll begin to doubt yourself. The early phases of your journey will be the hardest.

However learning how to keep things simple and uncomplicated will help make the tasks much easier. Remove distractions, create specific work hours, maintain a positive and uplifting work environment, and develop processes and procedures for managing your clients.

Creating simplified structure for your business will help things run smooth and easy.

Say Yes To Video

Video marketing has turned out to be one of the most powerful ways to build an audience and capture attention. It’s the most consumed media format in today’s world.

Facebook, Instagram, YouTube are a few of the platforms that you can count in, to begin with, your journey. Live videos have been one of the most trending topics recently. Educate yourself about the latest trends in the market, and soon, you’ll see positive results.

Call Your Prospects Today

Once people know how effective your services really are, they will love nothing more than swapping their credit card right away. Convince them that you are the REAL DEAL. Each and everyone in their lives, face some kinds of problems.

Doesn’t it feel to let it all out?

And that’s how easily approachable you should be. Set up a conferencing call with your potential customers and make them feel comfortable sharing their problems with you. Listen to their problems. Ask them to let it all out. They might have some questions and queries of their own with respect to your coaching services.

Answer them right away.

All you need to do is to:

● Set up a conferencing call with your potential customers: Video or audio: You can use them both. For example, you can use various platforms such as Google Duo, Skype, Zoom, etc. or even an old-fashioned telephone to reach out to your prospects.

● Equip a scheduling service in order to book appointments: Various scheduling services such as Schedule Once & Calendly will allow people to schedule a call with you by checking for your availability. Plus, you can even have a call scheduling option on your website as well.

● Figure out a basic structure of the call: How would you want the call to flow? The main aim of the call is to provide value to your potential customers and provide them with high-quality advice, helping them solve their problems. That’s the reason it’s really important for you to figure out the basic structure of the call to keep your potential customers engaged along with providing them value.

● Ask your clients to opt for your coaching services at the end of the call: After you’ve successfully ended up providing your high-quality advice to your prospects, it’s finally time for you to turn them into paying customers. You need to make them understand how your coaching services will help them excel in their lives. All you need to do is to come up with a compelling Call-To-Action, and in no time, you’ll see your actual client list building at an exponential rate.

ell Everyone What You’re Really Up To

Did you know that about 50% of the overall businesses fail within their first five years? 

In most of the cases, the reason behind their failure isn’t the lack of high-quality products or services that they’ve to offer to their clients. That’s because they didn’t focus enough on marketing.

And that’s the mistake that you shouldn’t ever make. You need to let people know how you can help them out. Share your inspiration and excitement about coaching with anybody and everybody out there. Share your natural energy. That’s the only thing that will attract them.

Don’t convince people how buying your personal package will help them excel in their lives. Instead, add some value to their lives by offering useful advice. And once they really are able to see how effective your advice is, they’ll love nothing more than to get in touch with you.

Email Your Tinie-Tiny List

Already have an email list?

It’s time to send each of the prospects in your list a mail. Don’t worry if it’s really small. Leverage it. These are the people who might be interested in your services. All you need to do is to make an offer. Ask your subscribers about their biggest pains and challenges. Don’t over-promote your services. Keep it short and simple. The focus point of the entire email should be the “Pain & Challenges” that your subscribers are facing and how you can contribute towards helping them out.

Eliminate The Negativity

Don’t surround yourself with people who question your profession. Not many people understand the value of coaching.

They’d come up with questions like, 

“Why will anybody even spend a dollar on coaching?”

Eliminating negativity is the first step that you need to take right away. There will always be some people who believe in you. Surround yourself with such people. That’s another way of uncomplicating the complicated things in your life.

Don’t wait for it. Do it right away.

Offer Free Coaching

That’s one of the most effective tactics to get your coaching journey started. Offering free coaching will help you gain that experience that you’ve long desired. 

Plus, you’ll be winning the hearts of your clients, who would love nothing more than to describe how effective your coaching really is. You can showcase these testimonials and reviews to let people know how good your coaching services really are.

Source: what-does-a-life-coach-do

Get Your Own Coach

It’s no secret that all of us need at least one coach in our lives. Your coaching services will help people solve the biggest problems in their lives. Well, it’s no secret that you might be having lots of your own.

If you don’t already have your own coach, it’s time that you got one. A good mentor will guide you each step of the way by pointing out the mistakes that you’re making in your journey. Not only will a good coach point out the mistakes, but he will also be providing you with some quality tips and tricks that will help you succeed in the long-run.

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It’s Time To Win Your First Client

Don’t wait around. You don’t need a well-established blog, mailing list, or any kind of certifications or social proof to get your journey started. Deep inside, you know that it’s the right time. All you need to do is to make sure that you grabbed the opportunity right in front of you. Follow the tips and tricks mentioned above, and you’ll see yourself gain momentum in no-time.

You’ll even see your confidence level going high. Once you do that, you’ll see your inbox flooding with messages from people that would love nothing more than to opt for your coaching services.

So, what are you waiting for?

Win your first client today.

Johncey George

Johncey is a professional Leadership and Life Coach (ICF-ACC) trained from Coach for Life Institute, USA and the tools and techniques being used by him for coaching are world renowned techniques such as Core-SELF-tech™ and Fulfillment Coaching Model™

Using an Executive Coach

Executive Coaching Costs: How Much Should You Pay?

Executive coaching has, over the years, continued to gain increasing popularity in modern business, and for good reasons too. Executive coaching helps you push harder and work towards overcoming challenges in your career. So, seeking the help of a professional executive coach is a step in the right direction if you are looking to place yourself at a higher level in your career or increase performance.

What is Executive Coaching All About?

While it is a relatively new field, executive coaching is an area that has steadily gained the interest of many, especially those in the business world. This process is helpful for individuals and companies alike and has been proven to deliver outstanding results within a remarkable time frame.

Executive coaching is a process that involves motivating, challenging, and encouraging the client to push past their limits, or think outside the box to achieve set out goals or improve performance. Executive coaching covers a wide range of issues, which could include organizational, business or personal matters.

The executive coaching process helps clients harness their strengths and use it to their advantage, discover their weaknesses and improve on them, and nudge them in the right direction to help them fast track their goals, grow, improve their career performance or personal relationships.

What is the Cost of Executive Coaching?

When most people think of hiring an executive coach, whether it is a leadership coach or a career coach, one of the most likely questions they ask is “what should I pay for a coach?” The truth is that there is no definite answer to this question because executive coaching is a relatively new field that is not strictly regulated when it comes to its price ranges. Plus, the cost of executive coaching varies widely based on several factors. Some of which include:

The Coach’s Experience Level

Perhaps, the most critical factor when it comes to determining your executive coaching costs is the experience level of your executive coach. You’d most likely agree that the more experienced an executive coach is, the better. But, the same also applies to your executive coaching price. The more experienced an executive coach is, the more expensive your executive coaching will be.

The experience level is an important factor most companies and individuals look out for when looking for an executive coach for the leaders in their organization. You also want to know how long an executive coach has been practicing. What credentials do they have? What leaders have they worked with (especially if you need a leadership coach)? Are they ICF certified?

There are three levels of ICF certification. These are:

  • The Associate Certified Coach (ACC)
  • The Professional Certified Coach (PCC)
  • The Master Certified Coach (MCC)

More often than not, the executive coaching price of an ICF Master Certified Coach (MCC) will be higher than that of an Associate Certified Coach (ACC) or a Professional Certified Coach (PCC). This is because to become an ICF Master Certified Coach (MCC), you need to have, at least, over 200 hours of training and well over 2,500 hours of coaching experience.

Management Level

The management level of the client also determines executive coaching costs. As such, the fee for coaching services will vary according to the services provided for each level of an organization.

So, what does this mean? This simply means that executive coaches will naturally charge a higher rate per hour for clients at the top of the management level (anything from $200-500 or more), while individuals in lower levels of an organization will, most likely, pay a lesser hourly rate (between $200-$400).

Also, the hourly rate of an executive coach will increase as a company generates more revenue or as a client ascends the management ladder and higher levels of an organization and as a company’s revenues increase.


Believe it or not, location also plays a role when determining your executive coaching price. Research has found that companies or individuals that hire either career coaches or leadership coaches outside the United States tend to pay at or below US rates, with the exception of Europe.

Now, here’s how it works: the average cost of executive coaching in the US and Europe is over $500 per hour. So, if you hire an executive coach outside Europe or the US, you can expect to pay within the range of $300- $500 per hour.

The Duration and Intensity of the Executive Coaching Program

The duration and intensity of coaching programs vary according to executive coaches or coaching companies. Some executive coaches offer coaching packages that range from an hour, a day, two weeks, three months to six months. You have to also keep in mind that each program will focus on different issues with varying degrees of intensity. So, you can, most likely, expect coaching programs that last longer or are more intense to be more expensive than shorter or less intense ones. However, this does not apply to all coaching companies or programs.

Area of Specialization

Another factor that determines the cost of executive coaching is the industry of the client. Your executive coaching price may vary based on the reputation of your company or its area of specialization. For instance, companies within the energy or IT industry may be in for a higher charge than other companies in less lucrative industries. Some executive coaches may simply inflate their charges based on this factor. So, you can expect to pay well over $20,000 as executive coaching fee. Of course, the best thing to do is to scout for alternatives and compare prices before agreeing to a contract

Area of Concentration

Whether you are hiring a leadership coach or a career coach, another factor that will influence your executive coaching costs is the focus of your executive coaching. The focus of any executive coaching is determined by the plans and goals of the person being coached, and is what influences the approach or techniques used by the executive coach. Studies have found that coaches who work with the strengths of their coachees charge less because there is less motivation or push needed by the client. This means there is lesser work for the coach.

However, executive coaches who work on correcting or improving critical flaws charge more because there is, typically, a lot more work to do. Deficit coaching involves a lot of encouragement, motivation, and challenges to push the client to overcome the identified weakness. Since the coach will be putting in more efforts, the hourly rates are more expensive.

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Christine Semple
Marion E. B


Executive coaching is a critical process that helps companies and individuals achieve goals, actualize plans, and improve performance. To get the best executive coaching, you need an executive coach that has ample experience and is highly trained, certified and professional. However, it is necessary to know the right executive coaching costs before hiring or settling for an executive coach. Remember that many factors come to play when determining the cost of executive coaching, such as:

  • Location
  • Area of specialization
  • The experience level of the executive coach
  • Area of concentration, and
  • The duration and intensity of the coaching program

So, you need to be sure that you are putting in your money where it is worth it. This is why Viveka is the right platform to find the best and most experienced executive coaches at the right price. Whether you need a career coach or a leadership coach, we’ve got your back.

I will help you to get the best of your team members and make your business succeed! Through online one on one coaching I work with small business owners who want to lead their team to success without holding people’s hands so they can concentrate on business growth!

Using an Executive Coach

6 Things to Know Before You Hire an Executive Coach

If you look closely at the greatest athletes of all time, you’ll see they had an even better coach. 

Behind Muhammad Ali was Angelo Dundee. 

Behind Venus and Serena Williams was their father, Richard Williams. 

Behind Michael Phelps was Bob Bowman. 

Each of these athletes wouldn’t have been as successful as they became without the help of a great coach. 

In a similar fashion, your business life is much like that of an elite athlete. You might have the experience and the skills, but there are moments when you need a professional to guide you so you can best utilize your skills to ensure you stay the path and reach your goals. 

Picking an executive coach could give you the professional guidance you need to reach your goals.

Regardless of where you’re at in your career, whether you’re a new manager, a seasoned executive, or an entrepreneur, there are moments when an executive coach can help you reach the next level in your career. 

According to a study by Monte Wyatt, among Fortune 1000 companies who hired executive coaches:

● 53% of reported an increase in productivity

● 71% saw an improvement in relationships with immediate supervisors

● 32% saw increased retainment among executives who received coaching

● 67% saw increased teamwork

● 61% saw increased job satisfaction

Hiring an executive coach offers several benefits that can help you become more successful professionally. They can be your motivator and your mentor, your confidant,  and your accountability to help you achieve your goals. There are a variety of executive coaches out there, but finding the right coach for you isn’t always easy.

Picking an executive coach can be difficult, especially if you don’t know what to look for. In this article, we’ll show you how to find an executive coach even if you’ve never worked with one before. Remember to keep these 6 things in mind before you go looking for an executive coach to ensure you find the perfect coach. 

1. Find an Executive Coach that Matches Your Background

Before you go hunting down an executive coach, you want to make sure they have the right background for the job. Not all career coaches are created equal. You want to make sure that the executive coach you hire is familiar with your industry and has worked with clients similar to you.  

You should begin by asking around at your office or your network. See if there’s an executive coach that is currently serving a co-worker, friend, or family member of yours. Not only will you likely find the right match, but you’ll also be able to get a great word of mouth referral which can be much easier than surfing online for an executive coach.

A great executive coach doesn’t necessarily have to have the exact background you have or similar experience, but they should know your industry and understand your needs. If they haven’t had a ton of experience in your industry, but someone in your industry has worked with them and found success, then that’s a bonus. 

Your coach needs to have the skills you don’t have but want to achieve. Are they incredible at networking? Maybe they’re a leadership coach? Or, their public speaking skills are excellent? Or perhaps they’re great in sales?

The easiest way to determine if a coach has the right skill set you need to acquire is to look for someone who you want to become like. Who you spend time with will determine who you become. If you need to grow in your public speaking skills but the executive coach hasn’t had any experience speaking in front of people, they probably won’t be the right fit. 

On the other hand, if you want to become better at public speaking and they’ve had years of experience giving group talks and can specifically guide you in this area, then you’re probably in good hands. 

Most coaches usually have a specialty to help improve specific skill sets. Some are also skilled in helping executives transition from one role to another, whether up or across. Depending on what your needs are, you will need to make sure the executive coach you hire is qualified to help you in those areas. 

2. Make Sure They Have Experience & Credentials

Executive coaching is technically an unregulated industry which means almost anyone can claim they’re an executive coach, even without experience or credentials. However, there are a vast number of executive coaches that are qualified, experienced, and have top-notch credentials. It’s just a matter of making sure you do your homework to find the best career coach possible. 

Even though the industry isn’t regulated, there are still certain credentials and certifications available for coaches to acquire. You should remember, however, that not all certifications sit on even playing fields. Some certifications will take months to acquire, while others can be gained in a weekend workshop. 

The most accredited coaching organization is the International Coach Federation (ICF). They offer executive coaching training, credentials, and certifications. Anybody who has acquired International Coach Federation credentials has gone through intensive, in-depth training and education that requires strict experiential requirements and a commitment to coaching excellence. The ICF offers different certifications, with their highest credential being the Master Certified Coach, which requires executive coaches to have at least 2,500 coaching hours under their belt. 

While it isn’t mandatory for an executive coach to attain coaching certification or credentials, it is a good sign they take their profession seriously and are much more likely to be committed to serving you in your career. 

It’s important to note that there are many executive coaches who don’t have any certification whatsoever but are incredible coaches. In fact, Tony Robbins doesn’t have any coaching certification, though he doesn’t technically refer to himself as a coach, but as a “life and business strategist”, according to his website. 

If someone isn’t certified, you should make sure you do extra research to double-check testimonials and talk to executives they currently coach or have coached in the past to get a better picture.

3. Understand Their Coaching Process

An experienced coach should be able to easily walk you through their process so you have clarity on what you should expect. Plus, you should quickly understand how they will help you reach your goals. 

In a nutshell, any executive coach’s process should be to help you identify your goals, create a plan to get there, and hold you accountable to achieving those goals. They should be able to tell you exactly how you will gain new skills, mindsets, what you will gain, and how you will be able to align those skills and mindsets back into the business world. 

Having someone like an executive coach by your side to help you navigate your career or business will set you apart as an individual. Everyone faces setbacks and challenges and it isn’t always easy to figure out how to handle them on your own. You should make sure you partner up with an experienced executive coach who understands how to effectively guide someone up the corporate ladder or scale their business. 

Seasoned coaches will be able to guide you throughout the entire process. This often includes identifying your strengths and weaknesses and building upon those in relation to your career. They will find out where you’re at and where you want to go to determine the in-between phase. Ask them questions to find out if they are using a one-size-fits-all coaching method or if they tailor their coaching to meet you with a person-to-person case. 

You should ask about the coach’s approach and philosophy regarding business. Seek to understand their commitment to ethical practices. Ask them how they will honor your needs as an individual. The more questions you ask, the better. Listen to what they say about their principles, beliefs, mindsets, and frameworks to see if they align with your fundamentals. The more clarity you have in this area, the better your entire coaching experience will be. 

4. Understand What The Day-To-Day Coaching Will Look Like

Once you understand the executive coach’s process, principles, and coaching philosophy, you should find out exactly what a day in the life looks like with them as your coach. The engagement details include a variety of things, from the bird’s eye timeline to the day-to-day coaching session. 

A coaching engagement’s length can vary, as it depends on your unique goals and challenges, but generally speaking, six months is typically the minimum time necessary for someone to experience systemic changes. You should ask the coach if they require a commitment to a specific time frame or if they offer session-by-session coaching as well. 

You should also find out the frequency of the coaching sessions. Executive coaching sessions are typically held every week to ensure the coach can make accurate observations and adjustments as time goes by. When there is too much time between each session, it can be much harder to develop an executive. But, it’s important to note that executive coaches understand their clients are extremely busy, especially those in upper management. Most high-level coaches will be flexible enough to meet you where you’re at. 

The executive coach you hire should communicate very clearly upfront about confidentiality. They should also tell you right away the rules regarding terminating your engagement with them. You should have the freedom to end the coaching relationship at any time. Likewise, the coach should be able to end the relationship if necessary. It’s crucial you understand any rules including consequences in regard to terminating the relationship early. 

5. Understand How Much Executive Coaching Costs

Executive coaches aren’t cheap. But if you want to grow as a professional and reach your goals, you should be willing to pay the price. If you find an experienced executive coach to partner with, the return on how much you paid them should be drastically different. You should consider coaching fees to be an investment in your career, just as you would pay for ongoing training or education to advance. 

Executive coaching rates can vary. On the low end, for a newer executive coach with less experience, you should expect to pay $100-$300 per session. For experienced coaching who have plenty of experience and clients, you should expect to pay $300-$600 per session. On the higher end, especially with more specialized coaches, executive coaches can charge upwards of $800-$1200 per session. 

Those who have decades of experience, and more importantly, a proven track record, can charge more. The higher an executive coach charges, the more research you should do before diving in. Make sure you speak to those who have been coached by them in the past to see the results they’ve gotten. 

6. Try a Complimentary Coaching Session First

The final thing you need to know before hiring an executive coach is to understand what they’re really like. The best way to know how they really are as a coach is to get a free trial session. Most executive coaches will offer the first coaching session for free as a “discovery session” to let you see if they’re the right fit for you. 

Even after you’ve done your homework, got a recommendation from a friend, found out their credentials and experience, and understand their coaching style and process, it’s always best to test them out. This is your opportunity to see if you two have any synergy together. 

They may have the best credentials, experience, and track record. But the best thing you can do is “feel them out”. How is their personality? Would you have this person over for dinner with your family? Would you want them to give a presentation in front of your c-suite executives? Ask them about their life, including their career and family life. Go with your gut. If you’re getting any red flags in the first session, you should probably find a different coach. 

If, after the first session, you feel you’ve found a good match, based on their principles, personality, and overall chemistry, then congratulations, you’ve got a winner.

Final Thoughts 

Hiring an executive coach can be one of the most rewarding experiences of your career.

Their mission is to help you become as successful as possible in achieving your goals by identifying where you’re at. They’re able to come alongside you when you’re going through a roadblock, and they’re able to motivate you to take on new challenges that they’ve successfully faced in the past.

But, picking an executive coach can be intimidating, especially if you don’t know what to look for. By following these guidelines, you’ll be able to confidently pick a coach that’s perfect for you, ensuring you succeed in your career.

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Dr. Axel Meierhoefer
Dr. Axel Meierhoefer

She has been practicing in the mental health field/ addiction field for over 20 years now and considers herself a Healing Artist, combining Metaphyislcal. Clinical and Shamanic healing modalities. Through Self Experimentation she realizes one of her gifts is being the Observer of Behavior and her mission is to help people break free from psychological bondage to remember who they are.

Executive Coaches

Grow Your Executive Coaching Income Beyond 6 Figures With These 4 Tricks

Some info updated 2022.

If you’ve been an executive coach for some time, but you’re looking to make more money, then you’re in the right place. 

According to ZipRecruiter, the national average annual salary of an executive coach in the United States is $117,136. The question is, are you making that much? Or are you struggling to make money as a coach?

​​​​​​​​​If you’re not making at least six figures a year, then there are probably a few things you’re missing out on. Becoming an executive coach or career coach started as a way to take your business and leadership skills into corporate America because you had a knack for helping people reach their goals. But, if you’re not able to reach your income goals, it’s going to be hard to get your clients where they need to be.

In fact, ZipRecruiter shows that 31% of executive coaches are only making $20,000 to $49,999. If you’re hovering in that region, or just above, then you’ll need to take a few simple steps to launch past the six-figure mark. 

Without further ado, let’s dive in so you can discover how to break six figures as an executive coach.

1. Niche Down

Coaching is hard, yet often misunderstood work. It takes a ton of effort to get your feet off the ground and be able to make a livable income. However, if you’re wanting to move past simply scraping by and make real money as an executive coach, you’re going to have to differentiate yourself.

The best way to do this is by niching down.

Doctors going through medical school often specialize in optometry, dentistry, surgery, etc. There’s a reason for this. When you specialize, potential clients see you as special. For instance, if you have an issue with your vision, would you rather go visit a general practitioner, or see an optometrist?

You would see the optometrist, of course. You know that they have dedicated their entire post-secondary education to learning and mastering everything to do with eye health. They understand vision better than any general practitioner. They are more likely to be able to give you a better service.

You need to be able to offer your clients a specific area of expertise. You’ve already established yourself into one niche level by becoming an executive coach. But, if you want to make money as a coach, you’ll have to go even further. Look at the areas you’re the best in.

You can start by looking at industry. What industry have you spent most of your working career in? Health? Hospitality? Construction? Real Estate Development? The place where you’ve spent the majority of your career gives you an upper hand as an executive in that industry. Rather than trying to serve any executive from any industry, choose to target those in an industry you’re already comfortable in, and understand the jargon.

If you want to go further, you can specialize in a specific executive skill.

Is it marketing? Or product development? Maybe it’s management? Or perhaps it’s human resources?

If you have special expertise in a specific executive skill or field within the corporate structure, don’t let it go to waste. Utilize the areas you’re already an expert in by offering management-specific executive coaching. Or market yourself as the executive coach for marketing professionals.

By specializing in a specific niche, you’ll build up your reputation in that area. You’ll be the one executives turn to when they need help in those specific areas. Niching down brings your income up.

2. Start Group Coaching

I know what you’re thinking. You have a fear of public speaking. You’re better one-on-one. But if you’ve never attempted group coaching, how would you know if you’re better doing solo coaching?

Group coaching isn’t as scary as it sounds. It’s simply multiplying your reach without drastically increasing the time you have to spend to coach each person. It’s simply using a system to work with more people without having to clone yourself.

If you’re scared of standing on a bright stage in front of hundreds or thousands of people, you have other options. You don’t even have to get up in front of a crowd at an event. You can coach hundreds of people at a time from your computer.

The fact is, unlike private one-on-one coaching, group coaching is scalable. This means once you’ve built your group coaching system up whether through a live workshop, portal, phone, or webinar, you just add more people in with very little extra effort.

Group coaching really just comes down to simple math. With one-on-one coaching, let’s say you charge $100 an hour. You do 2 sessions per day and make $200 in 2 hours of work.

Well, with group coaching, let’s say you charge each person $20 to join a coaching webinar you’re hosting. 100 people join the webinar and it lasts for 2 hours. You just made $2,000 in 2 hours. That’s 10 times more money in the same amount of time. The biggest amount of effort on your part is creating the system.

By creating a system to reach more people, you’ll be able to drastically leverage your time and reach. This is entirely possible, but you just have to think more as a business owner than a freelance executive coach. By thinking about building a system, you’ll be able to serve more people, and exponentially grow your income.

3. Publish and Distribute Content

One way you can make money as a coach is by publishing a book. You can diversify your income from just one-on-one sessions to bring in passive income every month.

Guess how many books Tony Robbins has sold? According to Inc., he’s sold 15 million globally. That’s not $15 million, that’s 15 million copies. If each copy cost a conservative $10, that’s over $150 million in book sales.

Now, you’re probably thinking, “Well yeah, but that’s Tony Robbins.” That’s right, Tony Robbins is famous and has sold a ton of books. But he had to start somewhere.

Publishing books is just one way you can publish and distribute content. It can be extremely lucrative from the sales of the books themselves, but there’s something beyond book sales that is an incredible side effect of publishing a book:

Your perceived expertise.

You see, as a growing executive coach, your business is people. If you’re trying to build up a solid client base, you need to make sure people know you, like you, trust you, and see you as an expert in the field. Well, there’s no better way to be seen as an expert executive coach than by having your own published book.

When your prospects are scanning portfolios, and they’re considering hiring a coach, who do you think they’re more likely to be interested in receiving coaching from:

Someone who has a resume titled “Executive Coach”? Or do you think they would be more interested in the person with a resume titled “Executive Coach & Author”?

When people simply know that you published a book, it increases your level of expertise in their eyes. But there’s another powerful benefit to publishing a book: you can use it as your business card.

Next time you’re about to give someone your business card, rather than whip out a card that they’ll probably just put in their wallet and forget about, give them your book. There are 5 main benefits:

  • You will get their attention
  • You will immediately impress them
  • You set yourself apart from every potential executive coach
  • They won’t easily lose a book like they would a business card
  • They can get a taste of your knowledge to see if you’re a good fit

But, perhaps the most important benefit of giving your book to a prospect is the law of sowing and reaping. Or, put simply, you get what you give.

When you begin to think about how you can give more to your potential clients without expecting anything in return, that’s when you’ll begin reeling in more clients.

You may be thinking, that sounds good, but what do I know? You’re probably thinking you don’t have enough knowledge yet. Or maybe you think you’re not a big enough of an expert. Or, maybe you seem like you’re just faking it. At the end of the day, no one ever feels ready to publish a book.

Here are a few things you can do in the meantime to establish yourself as an authority in your field before writing your book:

  • Start writing articles on the subject and build up a following on your website or blog.
  • Create videos on YouTube
  • Start posting stories on Facebook or Instagram
  • Start a podcast

A book is a big goal, but very rewarding. If you feel like it’s too much to start, then simply start publishing content online. Give helpful advice, tips, and insights in the coaching field to executives. Build up a following. Then, when you give out your business card, tell them about your website or social media presence. By putting yourself out there online, you’ll be able to rapidly grow your reach, opening yourself up to a much larger income base.

4. Surround Yourself With High-Income Coaches

The final step you need to take to make more money as an executive coach is by surrounding yourself with the right people. You need to find those who are where you want to be in terms of income level and spend as much time with them as you can.

Famous motivational speaker Jim Rohn once said, “You’re the average of the five people you spend the most time with.” He was referring to character, qualities, and skills, but you can take the same principle and apply it to income level. If you spend time with people who have what you have, you will learn to become like them, taking on their habits, and seeing how they’re able to make higher incomes.

The best way you can start connecting with these types of people is by attending networking events. Go to executive coaching seminars, workshops, and conferences. Start meeting new people. Put yourself out there. Offer to buy someone coffee. And be forward with people. You can simply start by saying, “Hey, you seem really successful. I’d love to buy you a coffee to hear your story.”

Just by putting yourself out there, you’ll increase the chances that you’ll meet someone who is where you want to be. And rather than focusing on yourself, ask them questions about their story, how they got to where they are, and ask them what they’re interested in. See how you can provide value to them. Ask them if they need help in any way.

Not only will you be more likely to make a new connection, but by helping out another coach, you’ll increase the odds of having a favor returned one day. If they like and trust you, and you’ve helped them out, chances are they’ll be sending future clients your way when they get too busy and they need to recommend a friend.

Here are a few things you can do in the meantime to establish yourself as an authority in your field before writing your book:

❖ Start writing articles on the subject and build up a following on your website or blog. 

❖ Create videos on YouTube

❖ Start posting stories on Facebook or Instagram

❖ Start a podcast

A book is a big goal, but very rewarding. If you feel like it’s too much to start, then simply start publishing content online. Give helpful advice, tips, and insights in the coaching field to executives. Build up a following. Then, when you give out your business card, tell them about your website or social media presence. By putting yourself out there online, you’ll be able to rapidly grow your reach, opening yourself up to a much larger income base. 

Final Thoughts

Trying to figure out how to make money as a coach isn’t always easy. Oftentimes, most people just think if they work a bit harder and work a bit longer, they’ll reach their income goals. But in reality, there are specific steps you need to take in order to maximize your income potential as an executive coach. To recap:

● You need to specialize down with a niche in order to build up a reputation as the go-to coach in a specific field. 

● You need to begin group coaching to scale your efforts so you’re maximizing your time for money trade. 

● You need to begin publishing content like books, videos, and articles in order to establish yourself as an authority. 

● Finally, you need to surround yourself with those who have the income you want so you can become like them in terms of skill and income level. 

By taking action today on these specific strategies, you’ll be well on your way to finding more clients, making more money, and increasing overall revenue as an executive or career coach.

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I started to deal with business right after graduating from the Warsaw University of Technology in 1985 while working as a journalist at the same time. Two years later, I had a rapidly growing company. I survived but lost the company, got in huge debts and troubles and had to gather all my strength to cope and come back to life.

Executive Coaches

7 Easy Ways To Generate Leads For Your Executive Coaching Business

Executive coaching is often extremely rewarding for both you and your clients. Your clients can use the skills they learn in your coaching sessions to build company morale, become more confident leaders, and accomplish their business goals.

As for you and your fellow executive coaches, you may reap many rewards as well. Not only do you get the joy of seeing the tangible differences that you make in your clients’ lives, but executive coaching can also be very lucrative.​​​​​​​​​​

Simply put, the business coaching industry is booming. Having said this, there are downsides. One of the most prominent is the never-ending battle to get coaching clients.

Ideally, you will always have a steady pipeline of leads. However there may come a time where you need to find a bunch of new clients in a relatively short amount of time.

That’s why we want to share seven easy ways to generate leads for your executive coaching or career coaching business. Whether you choose to leverage some or all of the strategies below, we are confident that they will help you add new clients to your coaching business.

Seven Strategies to Find New Clients for Your Executive Coaching or Career Coaching Business

1.  Get referrals from your current list of clients

This is a powerful strategy for several reasons. Simply put, if you are coaching an executive or another senior manager, the odds are good that they will have colleagues or friends who also need your help.

Along with that, by recommending you to those colleagues or friends, your colleague is providing social proof. He or she is vouching for the work that you do and the positive effect that you have on your clients’ lives. Positive references cannot be overstated. It is a form of word of mouth advertising, which is one of the best marketing tools out there.

And better yet? Your clients may be happy to refer you to their network for free. Or you might want to  offer a form of incentive, such as a referral fee for each new client they send you.In sum a powerful tactic to find your next client.

2.   Offer a loss leader

As you likely know, a loss leader is a product or service given or sold at a loss in exchange for future business down the road.

Being a business coach or executive coach, you have many opportunities to leverage loss leaders to find new clients. The simplest offer would be a free coaching session. While you are taking one hour of your day with no income in return, you can think of this free hour of coaching as a marketing cost.  

A more passive alternative is to offer a free ebook or other digital product in exchange for a prospect’s email address. Ultimately, loss leaders are an investment, yet they are an investment that can yieldlarge returns.

3.   Leverage the power of video and social media

This is a long-term strategy to get consistent clients. Meaning, that it may take longer to get things going, yet it can pay off in spades.

By consistently creating video content and uploading it to your favorite social media platforms, you are building a following in the executive coaching and career coaching communities and verticals. Assuming that you are providing real value in their lives, your audience will eagerly await your content. You can then convert a portion of your audience into paying clients.

We recommend video over text content for several reasons. Most notably, video is extremely engaging and is a terrific tool for storytelling. You can simply take your phone, record a selfie video of your thoughts on any subject related to coaching, and then share it with your audience.

4.   Embrace public speaking

Public speaking sends shivers down many people’s spines. Yet it can be an excellent way to grow your coaching business. It’s a terrific opportunity for you to share your story, your perspective toward coaching, and how you can help clients achieve their fullest potential.

Beyond any fears of public speaking itself, you may be deterred from this strategy because you don’t know where to speak. While you will want to do some independent research, there are plenty of organizations or event organizers that need to fill speaking slots. Don’t hesitate to reach out to them—even if you aren’t being directly compensated for your time.

5.   Write guest posts on others’ blogs

This is somewhat related to the public speaking strategy and can be very effective in finding new coaching clients.

However with guest posts, instead of presenting content on someone else’s stage you present your content on someone else’s website. Taking your time to deliver a polished, comprehensive take on a particular topic allows you to position yourself as an industry thought-leader and to promote your own business at the same time.

Like referrals, guest posts also take advantage of the built-in credibility that the blog has with its audience. This social proof can go a long way in convincing blog readers to become potential clients.

6.   Rely on social media advertising

While this may be more expensive than some of the other strategies on this list, social media advertising can be an effective resource to get coaching clients.

Social media ads are powerful for a number of reasons, but one of the most obvious is due to targeting. Whether you run social media ads on Facebook, Instagram, LinkedIn, or any other social media platform, you can easily get your ads in front of a relevant audience.

By targeting social media users who are receptive to your message and likely want coaching, you will find it easier to fill your pipeline of prospective clients.

7.   Take advantage of webinars

Webinars are great tools to pitch your coaching business at scale. The webinar subject can be anything relevant to the topics you discuss with your coaching clients.

Good examples are problems that many of your clients face in their lives to common roadblocks that keep them from reaching their goals.  Whatever it is, the point is to provide value so that the viewer is intrigued to learn more. You want to show the audience that you are credible, friendly, and can make a true difference in their lives. Doing this will help you move your client prospects down your marketing funnel.

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Start Getting Clients Today

Even though it can sometimes be difficult to get coaching clients, the strategies above can make it much simpler. Yes, all of them require consistent effort. They won’t happen by themselves.

But that said, if you are looking to grow your executive coaching or career coaching business, we’re confident that you will find the above strategies useful. Best of luck!

Ulrike Seminati is a certified coach, author and inspiring keynote speaker based in Zurich, Switzerland. She is a former C-level Executive with over 20 years of experience as a Communications professional across different industries and countries.

Executive Coaches

The Ultimate Guide for Boosting Your Visibility as An Executive Coach

Are you a career coach that is finding it a bit challenging to get the attention of the type of clients you want? 

Perhaps, you’ve written a book, taken on speaking engagements, or spent money on ads but it seems that all your efforts aren’t working out.

Is there anything you can do to boost your visibility as an executive coach?

The good news is yes. There are several things you can do to garner that much-needed attention from your target audience. It’s not all about placing your business in front of the masses. It’s about positioning your business in front of the right audience.

How to get clients as a coach is not rocket science. However, you need to master a few things or you will keep going around in circles with nothing to show for your efforts.

So, here are some of the steps you should consider when it comes to boosting your visibility as an executive coach:

Live Streaming

Facebook, YouTube, LinkedIn & Instagram all offer opportunities to Live Stream relevant content to your prospects. This is a free way to connect with your target audience, and the perfect way to substantiate your credibility while reaching more people

And to garner even more attention from a broader, ultra-targeted audience, you can pay to boost your live stream on your business page on most platforms. That is a perfect way to maximize your reach.


Videos is “in” and its popularity will continue to grow. You can create videos where you share valuable tips as a career coach. Simply pick and teach a “how-to” topic and let the camera roll.

You will need a good camera, a tripod, and a room with sufficient sunlight. For props, you may consider a whiteboard with a marker to add to your points as you teach. Alternatively, a good smartphone with a great camera can do the job as well.

But what if you are camera-shy? That is not a problem. You can subscribe to some of the leading animation platforms or use PowerPoint slides in combination with Screencast-o-Matic to share your message. The latter is online software that records your computer screen as you talk over a microphone that is connected to your computer. Lumen5 is another excellent option for bloggers or writers.

Another popular option is to create a YouTube channel and upload your videos onto the platform. Do not forget to share those videos on your Facebook business page, Instagram TV, and via your newsletters. Distributing your video content through multiple channels is key.

Radio Talk Shows

According to in-depth research, radio talk shows are still great for visibility and growing an audience. For instance, the Blogtalk radio site reaches more than 46 million Americans each week, and get at least 24 million listens every month.

This is an indication that radio – especially online radio – is not going away any time soon. Your audience gets to listen live to your radio talk show, and you can open the phone lines so that they can join the conversation.

Facebook Groups

A simple way to boost your visibility is to create an ultra-targeted Facebook group. “Ultra-targeted” in the sense that only the people who are interested in working with you as a career coach will be admitted into such groups.

And if you are wondering, “Why Facebook groups?” you should know that Facebook groups continue to grow in popularity. The network recently announced a focus on expanding the use of groups to help build strong online communities. That should tell you how powerful a Facebook group can be, especially if your objective is to build a community of like-minded individuals.

Facebook groups can be somewhat tricky. Nevertheless, if you read and follow their guidelines, you will not only end up building authentic relationships with your followers but also secure their loyalty for life.

Leverage the Power of Social Media Platforms

This is the era of mobile devices and social media platforms. If you leverage the power of social, you will always have a list of prospects who are interested in working with you as a career coach.

But first of all, you need to do it the right way. This is not about spamming Facebook groups or blasting people’s inboxes with promotional messages from chatbots. That no longer works and might alienate your audience.

Additionally, using all the known social media platforms out there without any concrete plan can stretch you thin. Without focus, you won’t have the clarity to achieve your desired goals. That can make it more difficult to get leads or quality clients for your business.

What should you do instead? Pick one – or at most two – social media platforms, and master them thoroughly.


Some people may be too busy to watch videos or have to drive during rush hour. For such individuals, podcasts are the perfect way to reach them.

Some individuals also prefer listening to their favorite authors, entrepreneurs, and even celebrities. And since podcasters always need guests to boost their work, you could be the perfect one to sit in the hot seat.

Go online and search for podcasts in your area of expertise or niche. Then, start making a list of all the podcasts that you can pitch yourself to be featured in.

You may get a few no’s, but that will only lead you closer to a yes. If one podcaster rejects your request, thank them and cross them off your list. Then, move onto the next one. If you did your research well, you will find a couple of podcasters in your area who would love to feature you in their upcoming episodes.

However, if you are the daring type, creating and hosting your own podcast is not a bad idea at all. You need to be inspired, but nothing is impossible if you put your mind to it.  And to boost your visibility as an executive coach faster, you should start helping other professionals by making them more visible. You will be noticed in no time at all, and soon be on your way to stardom.


Webinars, live streaming, and videos appear as if they belong to the same category. That may be the case, but they are distinctly powerful media to pass your message across to your target audience.

Webinars are great ways to share value or your story as well as guide your targeted listeners to take a crucial step, which could be signing up for your newsletters or participating in the next coaching program.

Webinars can be live or pre-recorded, but the effects are typically the same. No matter who participates in your webinar, a handful of individuals will typically take action.


Twitter is one of the oldest social media platforms. Though it’s not for everyone, if you find your crowd the potential for real and authentic engagement is through the roof.

You can leverage the power of hashtags as you try to convey your message. Trending topics on Twitter have hashtags; so, create a memorable one for your business, and don’t hesitate to throw your hashtags into the mix.

You can create value-loaded “threads,” comment on influencers’ posts, and be generally friendly. If you are lucky and your hashtag starts trending, you will get much attention, which you can utilize to your advantage.

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Boosting your visibility as an executive coach is not going to be a walk in the park. But with dedication, hard work, and persistence, you will break through the ranks and emerge victoriously.

We coach business owners and C-Level Executives to make a breakthrough in their business’ biggest roadblock by taking them through The Solution SystemTM.